When it comes to building your property market momentum in commercial real estate brokerage, a good degree of branding and personal prospecting will be required. To gain any reasonable levels of momentum and conversion as an agent or a broker, people need to remember you. Why do they need you? Understand that the local clients,…
When pitching for the listing of an office vacancy with a Landlord, it pays to have a really good idea of exactly how you will approach the property and set about finding a tenant. To do that well, you should have a predetermined focus on a few key issues or a shortlist of requirements. Create…
In commercial real estate brokerage it is easy for a client to get confused with the options and the alternatives offered by all brokers and agents pitching for the same listing. The way to help you beat this is to adopt an ‘educational’ selling approach. So what do I mean here? You can help the…
Your sales presentation is a critical part of your commercial real estate business. It follows closely behind the requirement of prospecting every day. If you put the two skills together you have the foundation of a good career in commercial real estate brokerage. Most brokers and agents have plenty of scope for improvement when it…
As commercial real estate agents and brokers, we are (or should be) always pitching and negotiating on a regular basis as part of the job. The pitching or presentation process therefore directly impacts prospecting, listing, and negotiating. It is essential that every broker or agent is highly skilled when it comes to connecting with the…
In a commercial property presentation or sales pitch, organise your presentation and recommendations in a logical way to help the client understand the importance of your message and the marketing choices that you offer. Simplicity will always win over complexity when it comes to a property presentation or proposal layout. Make your message clear and…
When you work as a commercial real estate agent, it is tempting to take ‘shortcuts’ when it comes to preparing for and attending a listing appointment; this is especially the case if you are being invited to list properties regularly and frequently. The fact of the matter is that you should prepare well for each…
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