How to Identify Important Clients in Commercial Real Estate Brokerage

Any commercial real estate business is one of variation and complexity.  Good people with good ideas and skill are required in the team.  There are clients and properties to understand as you probe the market conditions and changes.  Somewhere in that equation will be the opportunity of commissions and listings in your town or city….

Achieving Greatness in Commercial Real Estate Brokerage

In commercial real estate brokerage, the margin to greatness is small. The margin reflects an effective prospecting process, constant client interaction, and exclusive listing activity. (NB – you can get more tips on commercial real estate skills in our free brokerage course ‘Snapshot’ right here).   It doesn’t matter whether you work in property sales,…

real estate team meeting
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A Collection of Client Contact Strategies for Commercial Brokers

In commercial real estate brokerage, your clients should be at the centre of your business model.   Adding clients to your database and your prospects to your database will be a valuable part of building your business.  If you are lacking listings in both sales and leasing, then you are most likely lacking in your database…

sales team standing together
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The Principles of Client Service and Communication in Commercial Real Estate Brokerage

When it comes to servicing your clients in commercial real estate, you can be a valuable and regular source of local property market information, or you can be ‘sporadic’ like many other ‘ordinary’ brokers.  There is a choice here that is so logical from a customer contact and business perspective. Knowledge and information about property…

How to Convert Prospects to Clients in Commercial Real Estate Brokerage

In commercial real estate brokerage, there will always be an abundance of prospects for you to work with and for.  You simply need to find them and ‘connect’ in a professional way.  By using the word ‘prospects’ I specifically mean the people that can be clients in the immediate or longer term.  (NB – you…

Using Follow Up Systems and Mailings in Commercial Real Estate Brokerage

You can do a lot of new business in commercial real estate brokerage by following up on all your contacts and conversations.  Most agents and brokers don’t follow-up enough, and yes, there are reasons for that including time and money, however follow-up or a lack of is a common weakness in brokerage activities today.   (NB…

real estate people meeting in a property presentation

How to Effectively Manage Your Commercial Real Estate Client Communications

In commercial real estate brokerage, you should have a significant database of qualified prospects and clients that you are working with comprehensively throughout the year. Regular contact into the database at a personal level will help you build the right relationships with the right people.  Work your database list selectively with a bias towards quality…

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