When you really understand the commercial real estate business, you will appreciate the value of particular clients to the commissions and listings that you really require. If you have spent the time in growing your client list and relationships over the years, you will find that the leads and opportunities tend to flow back to…
In commercial real estate brokerage, the customers and the clients that we work with are not always right when it comes to listing, pricing, selling, leasing, or property negotiation. There will be factors relating to a transaction that they fail to understand, appreciate, and or accept. The only way you can effectively work through that…
There are various things that you can do when it comes to growing your commercial property brokerage activities locally over time. You can do those things consistently and effectively over time. Every broker and agent should have a marketing plan dedicated to that focus, and that plan should be activated every day. At a personal…
When a person starts in commercial real estate brokerage today they usually struggle for some time when it comes to prospecting and client contact. They simply do not have enough people within their database to achieve any level of churn when it comes to listings and commissions. The Client List Rule The most important foundational…
When it comes to growing and strengthening your commercial real estate database, you should consider a contact model that helps the client and their property focus. Property marketing should always be about the client and their property needs; not about you and your commission requirements. The mindset difference is extraordinarily important when it comes to…
In commercial real estate brokerage some clients are better than others. Some prospects are better than others. You have some choices to make here. Selectivity is required to get to the best real estate business and opportunities. The best prospects and clients understand the value of a skilled and qualified real estate agent that knows…
It is very hard to get anywhere in commercial real estate brokerage unless you have a client list that you personally work and shape. Your list is your pipeline of focus and future business opportunity; be that in commissions, clients, or listings. A good client list will help you see what you can do next…
In commercial real estate brokerage, the direct mail process has a place and relevance if you are looking to find and convert new business leads. Certainly, emails exist as a convenient communication tool for everyone, but most emails of a marketing nature are deleted very quickly. If you want your marketing message to be considered…
When it comes to pitching and presenting your real estate services to a new client, you have to tap into the real value that your services provide to the property, the clients investment situation, and any challenges that they may have. Look for the issues that need to be resolved, and show the client exactly…
In commercial real estate the client contact model that you put in place will be the ‘make or break’ of lead generation and future listings. Constant contact is required to establish the levels of trust and relevance with the clients that could need your services. So many agents and brokers struggle with maintaining regular client…
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