10  Marketing Automation Ideas for Commercial Real Estate Agents and Brokers

10 Marketing Automation Ideas for Commercial Real Estate Agents and Brokers

In commercial real estate brokerage you will get more momentum and results from your local property market when you automate your marketing.  Regularity is really important in spreading the message about your property skills and business. For most ordinary agents, the process of personal marketing is tedious and random; unfortunately that then leads to slow…

Conditioning Your Landlord Clients in Commercial Real Estate Leasing

As a commercial real estate agent specialising in leasing and property management, you should talk frankly and directly with landlords about the prevailing market conditions. Be honest and confident when it comes to providing recommendations and strategies relating to solving vacancy issues, improving market rentals, and changing the tenancy mix. It should be said that…

Attracting and Servicing Top Decision Makers in Commercial Real Estate Brokerage

As an agent or a broker in commercial real estate, you should be selecting your clients carefully with due regard to ongoing business, the size of the property opportunity, and the realistic expectations of the clients.  When you select a prospective client to work with, make sure that you are relating to the right decision…

The 6 Essential Rules of Client Engagement in Commercial Real Estate Brokerage

In commercial real estate brokerage it really pays dividends to you as an agent if you set your rules of client engagement.  By that I mean it is wise to set the profiles of the ‘ideal client’, and for you to understand how you will connect with that client over time.  In following this specific…

Commercial Real Estate Brokers – How to Engage More Prospects in Relevant Conversations

To be really effective as a commercial real estate agent or broker you should be engaging lots of prospects in conversations in a regular and ongoing way.  It’s a requirement for your diary every working day.  From that point of connection with new people you will understand what they are doing now with property and…

The 7 Key Elements of Commercial Real Estate Database Management

It is an established and known fact that any commercial real estate agent seeking to thrive and grow in today’s property market must have a good database software package to help them track activities and opportunities.  In saying that, the database management process cannot and should not be delegated to others within an office.  It…

Commercial Real Estate Brokers – Follow up Sales Calls for Better Results

In commercial real estate brokerage every Agent should have a system of ‘sales follow-up’.  Most decisions and leads take time to move to the next level or the decision phase.  In some parts of the industry and in differing locations, the final decision of the client can be slow to occur. The issue here is…

Some Clients are Better Than Others in Commercial Real Estate Brokerage

There are many different clients to work for in commercial and retail investment real estate.  As brokers and agents we should be very selective with our clients; in only that way can we grow market share and commission opportunity in the most effective ways. Some clients are good for a ‘once off’ transaction, then never…