In commercial real estate brokerage, success in cold calling will come when you stop trying too hard. When you are pushing a telephone conversation things get difficult and the person that you are talking to can sense desperation. As a ‘golden rule’ in telephone based prospecting, you should be focusing on creating a conversation and…
In commercial real estate brokerage, you will need to go through some degree of prospecting pain and call reluctance. Over time you will start to see some results with new clients and listings. When you do that, the prospecting pain starts to diminish. It is no secret that many agents and brokers struggle with call…
The commercial real estate prospecting process is critical to your growth of market share when it comes to a career in agency or brokerage. That being said, the prospecting process is largely overlooked or side-tracked by most agents on a daily basis. There are many other things to distract them from the networking requirements of…
In commercial real estate agency, you will find that many commercial property agents develop a degree of call reluctance and avoid the prospecting process accordingly. Over time this one single fact will have a major negative impact on their market share with new listings. The way to beat call reluctance is to start the process…
In commercial real estate there is a lot of business to be gained over time by offering yourself as an ‘agent alternative’ to the clients of your competitors. Find out who your competitors are working with by way of clients, and then get your communications and networking going to ‘open the door’ with those clients….
It is a fact that many commercial real estate agents struggle with making cold calls. They suffer from a dose of ‘call reluctance’ and get ‘cold feet’ in the process. In many respects they avoid the issue and stop making calls. That avoidance issue has a major impact on their ability to find listings and…
The cold calling process is an essential part of your commercial real estate agency activities. It is interesting to note that many agents struggle with the process and really don’t do it well at all. Some agents will avoid cold calling at every opportunity. This then has a great restriction on their market share and…
In commercial real estate agency today your cold calling systems need to be of the best quality and substance. The people that you call can soon sense a less than confident salesperson that has not prepared for the process. Top agents make cold calls all the time. There is a direct correlation between the success…
In commercial real estate prospecting, momentum in calling is really important. For that reason don’t hang-up when making the outbound calls. In simple terms, do not put down the receiver. Keep it in your hand and make more calls. Let one call move you to the next call. Yes, I know that you must terminate…
The process of making a cold call in commercial real estate is quite hard for many salespeople and agents. That is mainly because the process is something that they are uncertain about and or they are not prepared to learn or undertake the required practice. Call reluctance is a major hurdle for some agents and…
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