To make things happen as a real estate agent it is best to understand and create the workspaces that can help you with the business communication and results that you need. Essentially the nature of the business and the people that we meet creates specific workspaces and they are: The office Your car Your computer…
If you have taken on a commercial real estate listing for selling or leasing, it’s important to note that even if the marketing of the property has begun, you must still ensure that the client is aware of the current market conditions. It’s common for clients to have unrealistic expectations about their property’s potential in…
If you work in commercial office investment sales or leasing, there are a few different facts to watch when it comes to converting current listing stock and property improvements. It’s important to understand why certain properties are more marketable in your town or city compared to others. To identify the right property to market and…
Things change frequently in commercial real estate and as a consequence it is an absolute necessity for brokers and agents to research their market and the trends through the year. Think about these three questions: Where is the property inquiry coming from today? What are those people looking for in property? Why is that inquiry…
There are plenty of things to be learned by and through target marketing in commercial real estate brokerage. Certain types of properties, improvements, services, and amenities will be on the ‘top of the list’ when it comes to attracting buyers and tenants; the newer property developments are also likely to have the abundance of enquiry…
In commercial real estate brokerage, you simply must know the property market and all of its activities, indicators, and pressures. Clients and prospects will test your knowledge about the local area and the deals that have been done recently. So what do they want to see? They want to see real confidence and coverage in…
A listings slump will create all types of problems for agents and brokers with commissions and lead generation. If you are in a listings slowdown then it is time to consider the strategies that can move you ahead and out of the ‘hole’. The property market works in cycles and has lag times; the only…
In the commercial property market today there are plenty of things for agents and brokers to focus on and opportunities to create. In many respects there can be too many things happening, and therefore your efforts as a property specialist can be diluted and lost across an unrealistic area or too many property types. Understand…
I am a great believer in the use of a business card as a primary marketing tool for commercial real estate agents. You really do not need other fancy and complex marketing brochures; just have a great business card and start distributing it every day to new people. If you look at real estate agent…
In commercial real estate, your listings should be refreshed from a marketing perspective once every 14 days. In that way you can potentially lift the enquiry rate and have a reasonable chance of more property inspections. So what is the problem here? Most agents and brokers put a listing onto the market and just let…
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