Brokerage Marketing

How to Identify and Work with VIP Clients

Top VIP clients in commercial real estate are typically those who own high-quality properties in desirable locations. They are good clients to have and to maintain relationships with. Even so, you will discover that gaining their trust and attention will take some time. In addition, you will be competing against other agents with different marketing packages and […]


Why Your Database is So Important to Your Real Estate Future

In today’s real estate podcast, you can hear why a database list is critically important to your brokerage business. At a personal level, you can do plenty of good things with listings and clients if you work your contact list. The podcast helps you understand: The procedure behind building a list The actions that you […]


The Benefits of a VIP Client List in Commercial Real Estate Brokerage

Here are the VIP Client connection ideas to help your real estate career.  As a basic rule in brokerage, you have to connect with a lot of people in your local area each week and every day to get traction in your real estate business.  That takes discipline and focus at a personal level. Today, […]


Direct Marketing to VIPs Guaranteed

In commercial real estate brokerage, some clients are more valuable to you, and those clients should be segmented off and communicated with differently.  In that way, you can build higher levels of conversion with better classes of property and transaction activity. Think about these questions: How many VIP clients or prospects do you have now? […]

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