When you work in a commercial real estate brokerage, the listings inventory in the business will be of some interest and use if you can use it and work with it. There will be a gap in time as you prepare to prospect, list and then sell your properties. So considerations come into play here…
In commercial real estate brokerage there is a big difference between those industry professionals that make the money (commissions), versus those that earn money. Some agents and brokers struggle with the fact that it is an industry of ‘income generation’. There is a high degree of personal involvement and action required on the part of…
In commercial real estate brokerage today you can and should be providing a property news service to the people that you know in the local area. The news service should be location and property specific so that the search engines and the social media systems can optimise the news service business for your brokerage. There…
Commercial real estate brokerage today can be quite competitive when it comes to any listing opportunity and client presentation. It is very common for a single listing opportunity to be tendered between numbers of agents. Beware of the client that demands too much as part of the listing process. Difficult clients are those that typically…
Every agent or broker wants to create more inbound property enquiry. When you have people talking to you, it is easier to influence property inspections and move towards negotiations with the right people. Conversely if the telephone is not ringing then that can be the start of a series of brokerage problems, not the least…
In commercial real estate brokerage today, it is very common and perhaps far too common to see some brokers and agents taking on listings without a lot of thought and planning. Invariably, they take on listings that are hard to move or attract enquiries with; they make their job hard for themselves. Open listings are…
In commercial real estate brokerage, the marketing process is fundamental to brokerage and agent progress. In saying that, it is not a direct selling process. Marketing is more about positioning and awareness than it is about transacting. When you really understand that you can get some traction in your property market. Successful Promotion Systems Let’s…
In commercial real estate brokerage it is essential that you understand why the client would use you and or your brokerage to resolve their property challenge. There has to be an answer and that answer has to be client relevant and specific. There are far too many generic and ordinary agents out there. The best…
When it comes to marketing and leasing any commercial property investment, you can undertake plenty of preparation when it comes to formulating the correct property promotion and advertising content. Understand your target market, the property, the client, and the prevailing market conditions. Frame your property advertising accordingly to attract the best levels of enquiry and…
As you look around the property market today you can see lots of property types and people in different categories. Pick a few categories that allow you to drill down into real property specialisation. What are you good at? What do you know a lot about? Those two questions will help you show the prospects…
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