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Blueprint Career Development in Commercial Real Estate Brokerage

In commercial real estate brokerage, there are things to watch and things to do if you are looking to build some reasonable personal momentum with listings, property, and clients.  A planned approach is a good way of moving ahead individually as an agent or broker; to achieve momentum a full period of 12 months can…

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How to Prepare a Focused Listing Proposal in Commercial Real Estate

As a specialist commercial real estate broker or agent, you will be preparing a good number of business proposals and particularly list strategies over time. The documents that you prepare should always be carefully considered for the listing, the location, the market conditions, and the client in question. The documents should also be of the…

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Planning the Strategy of Client Contact and Prospecting New Business

In commercial real estate brokerage, and as an agent or broker, you need to get in front of plenty of people as part of an ongoing contact and prospecting model. Connecting with the right people is part of the equation, so there are choices to be made with that. However, relevance is also something that…

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Strategies for Getting in Front of More Clients in Commercial Real Estate

In commercial real estate brokerage, you need plenty of current and new clients to work with on a regular basis; that ‘pipeline’ is fed by prospecting for new business.  There is no shortcut there with creating new connections.  The cycle of activity for most property clients and prospects in commercial real estate is relatively long;…

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Telephone Tactics for Salespeople – Cold Calling Strategies

The telephone is perhaps the most essential business tool that you can use in commercial real estate brokerage.  It is efficient and cost-effective at a personal level; you can easily make plenty of calls every day.  It is the best way to contact lots of new people and potentially those prospects that you need to…

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Preparing to Make the Sale – Commercial Real Estate

In commercial real estate brokerage, the sale process is quite special.  There is a limited amount of time to attract the required targeted buyers and to create the ‘churn’ of activity to get offers and negotiations underway.  Prepare to make your sale processes successful and frequent.  Time is ‘precious’ and momentum is necessary.  In saying…

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Customer Engagement Examples that Work in Commercial Real Estate Brokerage

In any commercial real estate brokerage, it is critical that new customers and clients be engaged with in some way or form by all agents.   Over time that engagement creates leads and commission opportunities; conversations with people create opportunities.  It is a simple rule to work with, and it is controllable at a personal level. …

The Plain Facts of Presenting and Pitching in Commercial Real Estate Brokerage

Don’t complicate your inspection and presentation processes in commercial real estate brokerage.  Stick to the rules and the focus of communicating and conversing across all the facts.  Keep things simple and direct as you sell the features of the property. (NB – you can get plenty of real estate presentation ideas in our Snapshot program…

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Commercial Real Estate Brokerage – How to Achieve Marketing Excellence

In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus.  The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently,…

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