The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years. In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally. (NB – you can get our…
When you consider all of the variables in commercial real estate brokerage sales, you will see that there is a distinct process and a series of stages to be worked through. That then can be called the ‘sales communication process’, and it should be refined and optimized by each and every broker or agent. When…
A career in commercial real estate brokerage can be full of opportunity and rewards over time. That being said, it can also be frustrating, time consuming, and expensive. There are ‘two sides to the real estate coin’ when it comes to brokerage and agency activities over time. (NB – you can get our commercial real…
In commercial real estate brokerage, the awareness that you have of current market trends will impact your ability to pitch, present, and convert new listings. That market awareness will give you confidence, and confidence is ‘king’ when it comes to new business today. In simple terms you must be more confident than the competition about…
In commercial real estate brokerage, the sales team meetings will typically happen on a weekly basis. Targets will be discussed and matters will be reported. You can do a lot with your sales meetings especially if you are controlling a large territory of properties and a comprehensive client portfolio. The message here is that you…
There is something here that I want you to understand and use as you proceed with your career. I am a great believer in checklists in commercial real estate brokerage. They are a breeze to use and will help you convert more business. NB – You can get our special reports on Commercial Real Estate…
Every property listing will have elements of marketing response that are worth sharing with the client as the property owner. If you have covered the target market comprehensively in the campaign and the promotion, then the responses you are getting back from the advertising is worth considering and comparing to other listings. (NB – you…
When you meet with a client or a prospect in commercial real estate brokerage, you are very likely to have only a short period of time where you can present your ideas and strategies about their property or property challenge. N.B. – You can get our free online Brokerage eCourse here. Engaging the client in…
Some listings will sell or lease faster than others. In saying that, the facts and feedback that you can put to your client will help in conditioning their thinking to the trends of the local property market. If you have an exclusive listing, then you should devote time to it and the client owning the…
The opportunities in commercial real estate sales are always available for the astute and active broker or agent to tap into. A strategic plan of approach, professional skills, and marketing activities will help any agent or broker get traction and improve results. Sales and listing results all lead to commissions over time. Strategy is important….
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