In commercial real estate brokerage today, it is not unusual for some agents and the brokers to change employer from time to time. That will be for a variety of reasons including better market share, administrative support, and commissions. There is no point in working for or brokerage that doesn’t give you the necessary back-up…
In commercial real estate brokerage, there are no limits to lead generation. In any market and at any time there are plenty of people to service in some way or other. Sales, leasing and property management situations all produce ‘leads’ for new business. To find and convert more leads, take a look at your personal…
Like it or not in commercial real estate brokerage, you will not win all the properties that you pitch for or present on. Over time your conversions for new business should improve but you will still not convert everything to a listing or a finalised transaction. There are reasons why listings and deals go to…
In commercial real estate brokerage, you should sell and pitch your listing services from your strengths in the market. You cannot be generic when it comes to providing a commercial real estate services today. Here are some specific strategies to help you identify and grow your strengths as a broker or an agent. You can…
In commercial real estate brokerage, you will come across some salespeople in your office and territory that have a ‘downbeat’ or ‘poor attitude’ when it comes to the market and the opportunities that are available. In many ways they are totally ‘toxic’ to listing progress and momentum. Stay away from them at every opportunity. If…
In commercial real estate brokerage, the clients that we serve will have concerns and questions relative to their property activity and choices of marketing. As an initial strategy when working with all clients, make a priority to understand their challenges, and their questions. You will need to address both of these issues in your proposal…
In commercial real estate brokerage, you will need to go through some degree of prospecting pain and call reluctance. Over time you will start to see some results with new clients and listings. When you do that, the prospecting pain starts to diminish. It is no secret that many agents and brokers struggle with call…
In commercial real estate brokerage today, you should have a system of marketing letters to integrate into your prospecting program. Those letters will be in addition to the cold calling and door knocking processes that already should be occurring. As a general rule, the letters sent to prospects and clients within your territory and within…
Within a commercial real estate brokerage, every agent and every broker should be providing a sales performance report as part of their weekly and monthly activity. The report is a productive way of understanding what’s occurring in the market and how any adjustments are creating results. So the report process has benefits for both the…
Websites today are a critical part of commercial real estate brokerage. For this reason they should not be overlooked or under estimated when it comes to design and use. Many agents and brokers will get a website created by a professional and yet they overlook the ongoing strategies required behind the site to bring in…
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