The marketing of commercial real estate today requires a different approach and certainly a special focus. Every exclusively listed property that is taken to the market for sale or for lease needs to be matched to the target audience and the local property conditions. Get Free Commercial Real Estate Resources Here…. Where Do You Start?…
Websites today are a critical part of commercial real estate brokerage. For this reason they should not be overlooked or under estimated when it comes to design and use. Many agents and brokers will get a website created by a professional and yet they overlook the ongoing strategies required behind the site to bring in…
In commercial real estate brokerage, your marketing efforts can take a lot of your time and create a lot of frustration. For this reason you need to set some rules to attract and process inbound enquiries. That is how you build market share. You don’t need to have problems when it comes to the marketing…
Every commercial real estate agent and broker should have a specific marketing process to help build their personal brand. Each day and each week the process should be followed to allow the compounding effect to occur. It should be said that the agency or brokerage that you work for will only have minimal impact on…
In commercial real estate brokerage today, you should have an e-mail newsletter strategy as part of your communication and contact processes with your clients and prospects. The technology and the systems are available to make that newsletter strategy simple to implement. To get the e-mail process and newsletter underway, it is wise to consider the…
Every commercial real estate brokerage should have a successful website. The Internet is a large and growing part of our real estate business and property marketing activities today. For this reason, you do need to establish and then promote your website effectively. In most locations, towns, and cities, there will be an industry portal where…
The prospecting process in commercial real estate is quite special. That is because the cycle of business can be quite lengthy, or slow to occur. It can be a long time and some years between property purchases or lease transactions. This says that you need to connect with the right people and then stay in…
In commercial real estate agency and brokerage, you can build your online presence efficiently and effectively when you focus your efforts in the right way. The focus that you create should be on your property type, your speciality, and territory location. To do this you can create a list of words that reflect each of…
The biggest problem in commercial real estate is usually with ‘people’. In every direction that you look, ‘people’ will be at the core of the situation. It can also be said that the greatest advantages in our industry come from ‘people’. So just how are your relationships going with the people that matter in your…
The commercial real estate prospecting process is critical to your growth of market share when it comes to a career in agency or brokerage. That being said, the prospecting process is largely overlooked or side-tracked by most agents on a daily basis. There are many other things to distract them from the networking requirements of…
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