Earlier this week I was working with a commercial real estate sales and leasing team. It was clear to me that they really did not have much focus on their market. Listings and commissions were a random event. 🙁 To improve things I told the team to come to next Mondays meeting with a full…
In commercial and retail property sales today the advertising process has to be well considered given that the competition properties in the local area are likely to be many, and they will be overlapping your marketing efforts. Every marketing campaign should be well crafted to attract the right target audience and readership. So let’s say…
In commercial real estate agency, the marketing process is central to everything that we do. Our listings and our market share depend on the process. Without effective marketing, the real estate business can be slow and tough. So what should we market? Here are a few ideas: Our listings that are exclusively listed for our…
So many agents struggle with the systems behind finding new clients in commercial real estate. It’s a very common problem that needs to be understood. There are two alternatives to prospecting and networking in the industry as an agent. Consider these: You can find new people to talk to on a daily basis and build…
In commercial real estate agency, the properties that you convert to exclusive listings should be directly marketed to a target audience within the business community and or property investors. The exclusive listing process is far more successful in this way, when it comes to achieving a successful sale or a lease for our clients. When…
In commercial real estate marketing today, every exclusive listing should be optimised for the target market that it attracts. That being said, any open listings are and should be a ‘generic’ marketing approach. If a client to a property has not trusted the real estate agent with an ‘exclusive’ listing, then the effort and strategy…
It is a fact of the commercial real estate market that the traditional signboard still remains the most effective and low cost marketing tool available. When you put a signboard on a property for sale or lease, things start to happen. The signboard lets local businesses and property owners know of the new listing. After…
When you list a commercial property for sale or lease, it will be on the basis of an ‘open listing’ or an ‘exclusive listing’. There are some significant differences in the way that you handle the two listing types. Try this for the comparison: An ‘open listing’ is one that is listed with quite a…
The internet is now a significant part of the commercial real estate business. Agents and salespeople should not take it for granted but use it productively and professionally. There are special things that can be done to attract personal profile and listing relevance on the internet. So what do most agents do on the internet? …
In commercial real estate agency, the listings that you create are the lifeblood of the commissions earned. When you focus on listing quality properties in your area, the enquiries come to you and the real estate business opens up with opportunity. The agent with the listing always wins more commissions in any market. Far too…
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