The advertising and marketing process in commercial real estate today should be well crafted and matched to the property type, the local area, and your target market. With many properties on the market, each new listing needs to stand out as relevant and well packaged for inspection and negotiation. Gone are the days of the…
In commercial real estate agency it is common to be presenting your services and strategies to a client within a boardroom environment. The corporate clients that we work with will sometimes have a number of decision makers involved in the agency choice and listing process. The boardroom will be the place where all parties get…
The cold calling process is an essential part of your commercial real estate agency activities. It is interesting to note that many agents struggle with the process and really don’t do it well at all. Some agents will avoid cold calling at every opportunity. This then has a great restriction on their market share and…
In commercial real estate agency today your cold calling systems need to be of the best quality and substance. The people that you call can soon sense a less than confident salesperson that has not prepared for the process. Top agents make cold calls all the time. There is a direct correlation between the success…
In commercial real estate agency today, getting results on a personal basis is a big part of the business. Consistency is a really important thing if you want more commissions and listings as an agent. You must reduce the dips and troughs from your market. On that basis you need a plan to get things…
In commercial real estate prospecting, momentum in calling is really important. For that reason don’t hang-up when making the outbound calls. In simple terms, do not put down the receiver. Keep it in your hand and make more calls. Let one call move you to the next call. Yes, I know that you must terminate…
The process of making a cold call in commercial real estate is quite hard for many salespeople and agents. That is mainly because the process is something that they are uncertain about and or they are not prepared to learn or undertake the required practice. Call reluctance is a major hurdle for some agents and…
In commercial and retail property marketing today, the message that you send regards your listings should be quite specific and well crafted. The more time that you spend on the process, the easier it is to get in the necessary enquiries and inspections. This then says that the advertising and marketing process in commercial real…
In commercial real estate agency today the impact of the Internet is significant and real. This then says that every agent should have a specific Internet Marketing strategy that applies to their promotional activities. There are two specific elements to be considered when it comes to property promotion and commercial real estate agency. Consider the…
In commercial real estate today, it pays for every agent to have a specific marketing strategy to be implemented on a personal basis. The real estate agency that you work for will have minor impact on the leads and opportunities that you convert. Most of your successes in the property industry today will come from…
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