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Podcast

The Advantage of Direct Mail Marketing in Commercial Real Estate Brokerage

There are plenty of things that you can do in commercial real estate brokerage to market a property. There are also specific things that you can do to market yourself as a specialist in the location for a particular property type. In saying that, the direct mail process works very well as a marketing tool […]

Six Direct Marketing Solutions for Commercial Real Estate Brokers

In commercial real estate brokerage, the direct marketing process really does work when you have the right listings and you work across specialized segments of the property market. You can find a lot of new clients, listings, and transactions through direct marketing.  Are you up to the challenge?  So here are some ideas to help […]

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Brokerage

How to Bust onto the Scene in Commercial Real Estate Brokerage

It doesn’t matter where you work in commercial real estate today, the same rules apply when it comes to priorities and business focus. You simply need to understand how to focus on clients and listings and then take action.  A lot of agents and brokers struggle with that requirement.  You could say that they lack […]

Reflections on the Best Marketing Mix in Commercial Property Promotions

When you have a commercial property to lease or sell, the marketing mix and promotional strategy should be well crafted and directed. Don’t approach things generically (unless the property is ordinary, you have no funds, and it is an open listing). Specific promotional strategies will always provide better results for your listing and your creative […]

Categories
Brokerage

The Real Importance of One on One Marketing in Commercial Real Estate Brokerage

In commercial real estate brokerage today every agent and broker should have a specific one on one marketing program that they implement and refine every day.  In most towns and cities there will be plenty of competition around when it comes to sales and leasing activity. A good one on one marketing program can really […]

Successful Things to Do in Commercial Real Estate Direct Marketing

One thing should be said here about commercial real estate today.  The generic marketing of old really is of little help when it comes to attracting new clients and listings; the property market is refined and specialised.  Personal involvement and direct action will get you better conversion factors with the new business that you require.  […]