There are plenty of things that you can do in commercial real estate brokerage to market a property. There are also specific things that you can do to market yourself as a specialist in the location for a particular property type. In saying that, the direct mail process works very well as a marketing tool…
In commercial real estate brokerage, the direct marketing process really does work when you have the right listings and you work across specialized segments of the property market. You can find a lot of new clients, listings, and transactions through direct marketing. Are you up to the challenge? So here are some ideas to help…
It doesn’t matter where you work in commercial real estate today, the same rules apply when it comes to priorities and business focus. You simply need to understand how to focus on clients and listings and then take action. A lot of agents and brokers struggle with that requirement. You could say that they lack…
When you have a commercial property to lease or sell, the marketing mix and promotional strategy should be well crafted and directed. Don’t approach things generically (unless the property is ordinary, you have no funds, and it is an open listing). Specific promotional strategies will always provide better results for your listing and your creative…
In commercial real estate brokerage today every agent and broker should have a specific one on one marketing program that they implement and refine every day. In most towns and cities there will be plenty of competition around when it comes to sales and leasing activity. A good one on one marketing program can really…
One thing should be said here about commercial real estate today. The generic marketing of old really is of little help when attracting new clients and listings; the property market is refined and specialised. Personal involvement and direct action will get you better conversion factors with the new business that you require. You must establish…
When it comes to promoting any commercial real estate listing today, make sure that your advertising strategies are clearly aligned to the target market, the location, and the property type. You only have one opportunity to create market interest and enquiry with any fresh and new listing. Consolidate your advertising strategies so that they are…
If you want to attract new business and listings in commercial real estate brokerage you must lift your brand and personal exposure to the property market. You must stand out as the best agent for the job and the location. There is no ‘soft approach’ to winning new business in our industry. In creating exposure…
In commercial real estate brokerage, it is good to have a marketing system at a personal level that is relatively automatic. Ideally that is something you do of a promotional nature that you do not have to spend too much time working on each week. It should also be something that will spread the word…
A top quality listing should be comprehensively promoted and especially so when the property is located in a large city or town. That single requirement needs special planning and consideration. Don’t rush into a property marketing campaign without a degree of planning. Make the right choices when it comes to advertising your property so…
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