city view of hi rise buildings

How to Write Commercial Property Adverts that Can Convert More Inbound Inquiry

In commercial real estate today the adverts that you create and publish should be special and unique to the location and the property type.  You really only have one chance at pulling in the interest of the reader to your property listing in your target market. (N.B. these ideas are also sent out to regularly…

tall buildings on beach

How to Use Marketing Suspense in Your Commercial Property Campaigns

When you promote a commercial property for sale or lease, do so to a plan and a strategy. Build the suspense and the momentum in your marketing campaign so you are pulling in more people and inspection opportunities. You only really have ‘one shot’ at creating real marketing momentum, so everything that you do has…

real estate team talking together in office foyer

Why Sales and Marketing Must Align in Commercial Real Estate Brokerage

In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…

Special Marketing Campaigns for Commercial Investment Properties

In marketing any investment property for sale, the campaign of promotion can and should be quite special.  There are elements of the marketing strategy that should be specifically aimed at the target audience of investors for the location and or property type.  Understand what your property buyers are looking for and design your advertising accordingly. …

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