As agents in commercial real estate, we have many different property types and situations to consider as listing opportunities. When that happens, we must cover all the critical issues for the particular property and the client’s problem or target. This agent checklist, available for download, will help you with your questions and focus. So you…
If you are a commercial real estate agent, you understand how critical it is to impress potential clients with a professional and persuasive listing presentation. A listing presentation allows you to demonstrate your skills, market knowledge, and marketing approach to the property owner, convincing them that you are the best person to sell their commercial…
When selling or leasing a commercial property, it is essential that you understand all the details and ask all the right questions of the client. Know more about the property than they do, and then consider the best ways to market, negotiate, and close on the property, given its uniqueness. Questioning the property owner is…
In today’s podcast, the focus in sales and listing activity. There are three topics for you to help you get better clients and properties into your sales activity. In commercial real estate brokerage, there are always things that you can do to improve your market share and to grow your business over time. In today’s…
In commercial real estate brokerage, there will always be a reasonable degree of competition around you. On that basis, prepare for every client presentation and ensure that you have the best marketing solutions on hand to spread the word about the listing and its availability. Top agent status in brokerage is achieved over time with…
There is no point in chasing a listing unless you know clearly why the client should list their property with you. Have you got a specific answer? Can you show the client why you are the better agent for their property? Top agents have answers to these questions. Relationships are essential in securing a listing,…
When you are to make a listing presentation in commercial or retail property, it pays to have a system covering the property type, the existing market conditions, and location. Take steps to help the client think deeply about the real facts of their property and the available solutions. Your solutions are important to the conversion…
In commercial real estate brokerage, you can get feedback from a number of directions. Importantly that feedback you seek should be from the people and the channels that matter. That feedback is from the experienced people that are already ‘market achievers’. Don’t look to inexperienced sales managers or your brokerage peers for that feedback. When…
When you consider all of the variables in commercial real estate brokerage sales, you will see that there is a distinct process and a series of stages to be worked through. That then can be called the ‘sales communication process’, and it should be refined and optimized by each and every broker or agent. When…
Your commercial real estate listing presentation should be refined and improved over time. Given that many listing opportunities are highly competitive, your listing pitch and presentation needs to be of the highest quality and of the greatest relevance. Most clients and prospects today will do their research as part of inviting you to a listing…
End of content
End of content
