business man and woman talking

How Objectives in Commercial Real Estate Marketing Bring Results

When working with a listing and with a new client, your focus on handling the listing with a particular promotional strategy will be a key part of keeping things on track.  The objective approach works well. Ultimately you want all your efforts pointing towards a successful outcome with your listing and for your client.  Exclusive…

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How Marketing Gets Better Results in Brokerage

If you are struggling with building your real estate business, look at your marketing strategies and listing actions around brokerage.  Are you doing enough now?  Can you do more?  Most agents and brokers can do a lot more for themselves in personal, property, and direct marketing, particularly so with some simple strategies and changes to…

local area marketing booklet held by agent

How to Increase Your Marketing Results in Commercial Real Estate Brokerage

In commercial real estate brokerage, you can do more with marketing, and specifically these 3 rules in the video will help you with that with all your listings. Know the property and the local enquiry.  From that, it is essential that you focus your marketing and prospecting efforts in particular ways so you can find…

commercial real estate training podcast by John Highman

How to Turn Your Property Marketing into a Hit in Sales and Leasing

When you have a commercial property to take to the market, do so with a specific focus on quality marketing.  Don’t take the ‘generic approach’ to property promotion.  In this podcast today, John Highman shares some special ideas to help you improve your property exposure with your target market in sales and or leasing.  It…

commercial real estate training podcast by John Highman

How to Create Comprehensive Local Market Coverage in Brokerage

It doesn’t really matter when you start your commercial real estate activities and career; sure the property market changes and shifts, but most of the results that you get will be from personal business generation and prospecting. You are in control of that.  Take action in your allocated territory and find the better buildings and…

real estate agents climbing hill

Online Marketing Ideas for Commercial Real Estate Brokers

In commercial real estate brokerage, the online tools of property promotion are many. All agents and brokers should use articles, blogs, podcasts, and more of those tools to build a personal brand as a property specialist. Learn how to build your brand more comprehensively as a broker for a location and a property type.

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How to Look at all Marketing Alternatives in Commercial Property Sales

When you have a commercial property to sell, the promotional and marketing process is quite important.  A lot depends on if  you can convert some vendor paid promotional funds as part of the listing, and then how those funds are to be applied.  When you have some money to apply to the promotion of the…

people sitting at desk discussing marketing

Commercial Real Estate Agents – Making the Right Choices in Marketing Quality Listings

In commercial real estate brokerage today, there are plenty of people and other agents promoting listed properties and they are doing so in many different ways. It can be hard to stand out as the agent of choice or the agent with the best listing in the property market today. On that basis, you really…

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