All Brokers and Agents need a system of networking clients and prospects. It’s important that you have a networking and marketing strategy to use each day in commercial real estate brokerage. There are many people to connect with, and that requires systematisation at a personal level. The more active that you can be in direct…
In commercial real estate brokerage today, there are plenty of people to connect with in your town or city. Every broker or agent should have a specific networking strategy as part of their prospecting and database model. In this slide presentation, John Highman shares some key ideas relating to communication and networking with the right…
If you want a reasonably successful time in commercial real estate brokerage, then build your business around clients and client services. Match your skills to the requirements of the clients today and the pressures of your property market. Focus on controlling good quality listing stock; in that way people have to come to you with…
In commercial real estate brokerage your time is the most valuable resource that you have. How you use your time will impact client connections and new business opportunities. Unfortunately, it is far too easy to get diverted and distracted from the things that matter each day in commercial real estate brokerage. If you are struggling…
In commercial real estate brokerage there are factors of change happening in the property market all of the time. Each year trends and enquiry rates shift and change both in sales and leasing. To add to the confusion you get a lot of agents coming and going from the business. Some agents stay in the…
As you look around the property market today you can see lots of property types and people in different categories. Pick a few categories that allow you to drill down into real property specialisation. What are you good at? What do you know a lot about? Those two questions will help you show the prospects…
Finding new clients and listings to service in commercial real estate is a fundamental part of the business. There are no shortcuts to finding the clients and prospects that you need. Every day certain processes should be repeated so that leads and listings are generated. The processes for some agents will differ based on the…
In commercial real estate brokerage the agent with the greatest appeal wins the quality listings most of the time. It’s a simple equation that is hard for some agents to fathom; those that do become the top agents in the market. What makes an agent appealing? Try some of these: Comprehensive market coverage to attract…
In commercial real estate brokerage today, it is essential that you have a plan relating to your sales territory and prospecting activities. Every day the plan can be ‘actioned’ and improved. Over time that will give you growth of market share. If you work a very large territory or diverse town or city, the market…
In commercial real estate brokerage, it is important for you to be personally ‘unique’ when it comes to marketing and client contact. All too often we see brokers and agents take the ‘easy way out’ when it comes to client connection. You can change this by doing things a bit differently in addition to the…
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