When pitching for a listing in commercial sales, you need your marketing and visual aids to stand out as relevant and engage the property’s client or owner. When you do that well, you have positioned yourself more favourably to win the listing on the terms you need for progress. What is the goal of using…
Selling a house is no easy task. With the prevalence of options that often exceeds demand, it takes plenty of effort in order to attract buyers to purchase a home that you’re selling. You have to make sure that your properties stand out without becoming too overpowering, and achieving this requires savvy marketing skills. Today’s…
Today we have many different marketing tools at our disposal. The traditional property promotional methods are still there with newspapers, flyers, and direct mail, but we now have a massive resource group of advertising tools to use online and through social media. Today in this podcast, I want to share some ideas about property marketing…
Don’t struggle in your real estate business to find listings and clients. Establish a system of prospecting that works for you, depending on your location and preferred property type. Build your activities each day around the discipline of contacting new people. Research the right people to contact in your location so that they remember you…
In commercial real estate today, there are certain things that you must do to consolidate and build your personal brand as a professional and specialised real estate agent or broker. Given the levels of brokerage competition in any town or city, top agents need to rise above others in the industry to attract better listings…
Most commercial property listings today (if not all) are marketed on the internet in one form or another. In saying that, there are some standard locations where that marketing will be done. You can do a lot to help those listings be seen and found online by the search engines and the people enquiring about…
If you want to win over a new client or prospect in commercial real estate, the way to do it is to be absorbed totally in your market and property specialty; you then need to show those traits. Clients sense relevance and specialty when it is real; they know when you are really good at…
Taking a commercial or retail property to the market is a very specific process. Any quality listing will require a comprehensive marketing campaign that is well prepared for public release across all the media outlets that are to be used. Care and planning is required on the part of the real estate agent or broker….
A commercial real estate brokerage needs to implement a good marketing plan if it is to succeed in market share and dominance. That being said, the agents and salespeople in the team should do the same. Effort and focus is required. Answer this question: ‘Why should a client or property owner appoint you to list…
In commercial and retail property marketing today, the message that you send regards your listings should be quite specific and well crafted. The more time that you spend on the process, the easier it is to get in the necessary enquiries and inspections. This then says that the advertising and marketing process in commercial real…
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