A listings slump will create all types of problems for agents and brokers with commissions and lead generation. If you are in a listings slowdown then it is time to consider the strategies that can move you ahead and out of the ‘hole’. The property market works in cycles and has lag times; the only…
In commercial real estate sales or investment sales, make sure that you are freshening up the listing stock frequently. There are so many other listings on the market at the same time that you simply cannot let any exclusively listed property just ‘sit around’ without a refresh on advertising and marketing content. So what do…
In commercial real estate brokerage you will need some good marketing material to help support your regular prospecting and client contact strategies. You certainly do not need a lot of promotional material but you should have some that you can use quickly and effectively; your business card is perhaps the most relevant and useful business…
To be successful in attracting inquiry in commercial real estate brokerage, every exclusive listing should be exposed to a dedicated marketing system that is comprehensive and complete. Any open listing by contrast is more of a process of luck; don’t spend too much time on marketing those listings. What is the best selling marketing system…
The shopping centre marketing process is quite specific and will help the property and the tenants attract more ongoing business. Every successful shopping centre should have an established marketing program for each trading year. That marketing program should be merged into the business plan for the property, together with the necessary costs and campaign commitments….
When it comes to listing and selling a commercial or retail investment property, a number of things should be investigated that could have an impact on the promotional campaign and outcome. It may be the right or wrong time to sell and on that basis all things should be looked at in balance and any…
If you cannot communicate the factors and attractions of a property listing to the market, then the promotional campaign is doomed and delayed. This then says that every listed property should be matched to the target market that you as the real estate agent are seeking to attract. You should seek to create enquiries from…
In commercial real estate brokerage it is wise to change your sales efforts and strategies a number of times for a promotional campaign for a property. Essentially and in doing that, you can capture more enquiries and leverage further inspections with key people. A quality listing should not be marketed in a standard single way;…
In commercial real estate agency, the properties that we list need to be carefully considered for the prevailing market conditions and the best marketing solutions. When you make the right choices, you can create enquiry and build on your inspections with the right people. So the marketing process is quite special and unique to your…
Marketing Tips for Commercial Real Estate Brokers To be a good commercial real estate agent with plenty of market share and commission growth you really need to be a good marketer. A successful commercial real estate brokerage is made up of agents that are working to a common goal. They comprehensively cover their zone and…
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