Advantage – Making it Harder For the Brokerage Competition

Advantage – Making it Harder For the Brokerage Competition

In commercial real estate brokerage, there will always be a reasonable degree of competition around you.  On that basis, prepare for every client presentation and ensure that you have the best marketing solutions on hand to spread the word about the listing and its availability.  Top agent status in brokerage is achieved over time with…

Overcoming Stress and Downturns in Commercial Real Estate Brokerage

Overcoming Stress and Downturns in Commercial Real Estate Brokerage

The commercial property industry is just like any other sales related career. You can be swamped and stressed by the pressures of performance and opportunity. Without a plan of attack and a consistent strategy towards new business development, it is very likely that you will struggle, and that can only lead to a downturn in…

Prospecting and Focus Facts in Commercial Real Estate

Prospecting and Focus Facts in Commercial Real Estate

Let’s look at some aspects of prospecting for new business in today’s property market. There are plenty of people to approach and properties to research. In todays program we cover 1. Ways to focus your prospecting and marketing, 2. Essential prospecting guidelines, 3. Priorities for a commercial broker or agent, 4. Great ways to use…

Commercial Real Estate Brokers – A Short List of Essential Cold Calling Strategies

Commercial Real Estate Brokers – A Short List of Essential Cold Calling Strategies

Like it or not, the cold calling process in commercial real estate brokerage is really important if you want to drive more new business consistently over time.  The same rules apply to sales, leasing, and property management.  Sure, there are other things that you can do to attract enquiry, but the process of making lots…

Commercial Real Estate Brokerage – Experience is Valuable in Selling Professional Services

In commercial real estate brokerage, your experience as a specialist broker locally is valuable in many different ways.  You should charge a reasonable commission for your services and avoid ‘discounting’ at all costs. Any client that is focused on getting a commission discount or reducing marketing costs as part of listing and any property promotion…

Commercial Real Estate Brokers – Set the Strategic Core of Your Real Estate Business

In commercial real estate brokerage, you do need to understand and define the strategic core of your property business.  That strategic core should be matched to the prevailing market conditions, the property location, your skills, and the city you work in. So what is happening with property in your market and what is your strategic…