The internet for commercial real estate agents is becoming a busier place in so many different ways. To effectively work with exclusive listings we should now track online listing results for hits and enquiries in a constant and ongoing way. From the tracking process we can then know what is working and what is not…
It is important when assessing inquiry from buyers for you to understand if they believe the property is suitably priced and located. If any weaknesses exist in the eyes of the buyer and the customers who inquire about your property, then you need to identify the weakness and adjust the marketing campaign; you can do…
When you take on a commercial property for lease or sale, consider the potential of the property to attract enquiry and achieve a result. The best properties should be given a larger percentage of your time and effort. Assess your listings on the basis of: Price or rent range – How relevant is the asking…
Commercial real estate brokerage is very rewarding as a career for those agents that work hard and with a system of focus. There are many things to do and learn as part of building market presence; a ‘plan of attack’ is required. Here are some ideas to help you with building your market share as…
In commercial real estate agency, the properties that you convert to exclusive listings should be directly marketed to a target audience within the business community and or property investors. The exclusive listing process is far more successful in this way, when it comes to achieving a successful sale or a lease for our clients. When…
The process of ‘target marketing’ should apply in every sales pitch that you make as a commercial real estate agent. When you set the right target market, the client can see that you are the right person for the listing and the property promotion. That then makes your presentation a whole lot easier. The logic…
In advertising and marketing commercial real estate today, some properties will be quite unique and special. For that reason they need a creative brief and the involvement of advertising specialists. It is the job of the commercial real estate agent to structure a comprehensive creative brief to supply to the advertising specialists. The advantage of…
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