In commercial real estate sales and leasing, the traditional advertisement has a lot of power in attracting the right enquiry. It’s just that the location of the advertising has changed a lot. Our strategy of marketing needs to change with it. Today we are getting most of our enquiry from the internet, so the advertising…
In commercial real estate agency, just like any other sales based industry, you get what you expect when it comes to results from your prospecting and marketing efforts. For this reason it is essential for you to change your thinking and your processes to suit the results that you need. So let’s say that you…
In commercial real estate agency, many salespeople dislike cold calling immensely. It is this dislike the holds many people back from the opportunities that cold call prospecting provides. It is a fact that commercial real estate is an industry based on relationships built over the long term. This means that you do need to know…
If you have chosen commercial real estate as your career, you will soon understand the high value of having a database and many clients. Unfortunately and at the start of your career you will have few people to talk to and in most cases absolutely no market share to work with. This then says that…
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