Profitable Client Contact and Marketing in Commercial Real Estate Brokerage

In commercial real estate brokerage, you will get lots of opportunities to work with property investors; that being said, you do need to understand their property requirements and longer term investment focus.  Empathy will be part of that process. A good property investor will over time bring you many business opportunities.  That will be in…

Commercial Real Estate Marketing and On-line Visibility – How Can You Create a Massive Market Presence For Your Brokerage?

If you look around your town or city you will likely see many other brokers and agents claiming to be the ‘best’ in the industry.  The fact of the matter is that most are very ‘generic’ and not specialised.  If you want to stand out in the industry you will need to specialise and market…

Overcoming Prospecting Reluctance and Fear in Commercial Real Estate Agency

In commercial real estate brokerage, many challenges will exist from time to time for every agent.  The challenges commonly ‘show their face’ in prospecting reluctance, poor quality negotiations, low listing conversion rates.  Confidence and local market knowledge are keys to the process of breaking through those barriers.  You can add to that the individual requirements…

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Tips for Negotiating a Counter Offer in Commercial Real Estate Brokerage

In commercial real estate today, we negotiate in many different ways in all stages of a transaction.  The parties involved in a sale or lease, and within the property types will have a lot to do with the levels and the intensity behind the negotiation. It directly follows that every broker and agent should be…

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Highly Effective Territory Farming Tips for Commercial Real Estate Brokers

In commercial real estate brokerage today, it is essential that you have a plan relating to your sales territory and prospecting activities.  Every day the plan can be ‘actioned’ and improved.  Over time that will give you growth of market share. If you work a very large territory or diverse town or city, the market…

Choosing Marketing Response Mechanisms in Commercial Real Estate Brokerage

Every quality listing in commercial real estate is likely to create a good degree of response from buyers or tenants as the case may be.  For this reason you should choose the right marketing response mechanisms that can handle the enquiry efficiently and quickly.  You should also consider the tracking processes that should apply to…