Sometimes a small difference in property marketing can have a big conversion factor for you or your brokerage. This ‘bus tour’ concept is one of them; be prepared to think outside the square when it comes to commercial property marketing and check what you could do with this. So what is it? It is the…
When you manage and lease shopping centers, the inspection process is a regular daily event. Given the number of tenants and customers moving through a property on an average trading day, there are lots if issues to monitor including risk and liability. Most shopping centers will have a ‘Maintenance Manager’ and perhaps a small team…
As you enter a new calendar year it is a valuable time to consider the best methods of prospecting for new business in commercial real estate brokerage. In that way you can start the New Year with real momentum whilst most other agents are stalling or struggling. The next 6 weeks set the foundation for…
It is an interesting question to ask the sales team. Can they really sell your real estate business and your services? The answer is sometimes quite scary and of great concern. Try them out at the next team meeting if you doubt my observations. More often than not most salespeople in our industry are fairly…
In most towns or cities there are plenty of agents that claim to be ‘experts in commercial real estate’. The claim is however in many cases far from the truth. Some brokers and agents have very little understanding about the complexities of the property market segment, particularly with: Lease documentation and rent strategies Sales and…
In these times of diverse marketing in commercial real estate, it pays to understand what works and what doesn’t when it comes to people finding you and connecting with you with their property needs. When you have this information you can improve on the things that work and drop those that don’t work. Every marketing…
If you work as an agent or a broker in commercial real estate, you should well understand the importance of your database in building market share and a stable client base. From your database just about all of your valuable leads and listings should evolve; it takes time but the process does work well. It…
There is always plenty of discussion around the industry as to how much commission should be paid to an agent working within a brokerage. There are also many variations of what is paid and why that is so. When an agent says to me that they are worth more in commission from the deals that…
In commercial real estate agency and brokerage today it is easy to feel that you are being swamped with irrelevant and unnecessary tasks. There are just so many things to do on an average working day. Some issues are more important than others. Here is a typical list: Finding new clients to serve in sales,…
When leasing a commercial property today, it is wise to consider the longer term impact of the rental structure and the lease cash flow. The only time to optimize the return for the landlord will be through the negotiation of the lease. Top leasing executives are therefore experts in rental improvement and tenant mix strategy. …
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