Commercial Real Estate Sales Skills Resources by John Highman
In a commercial real estate agency, time management is a critical process that will help or hinder your progress through the business day and week. In many respects, some agents just get tied up with things that really do not matter in the scheme of things. To be effective we should be doing more of…
In commercial real estate, the negotiation of commissions can be a regular problem. The client may be looking for the best deal on fees, but the reality is that a successful sale or lease in this market only comes from the real effort on the part of the agent and for that, the client should…
It is no secret that the commercial real estate market has changed a fair bit over the last few years. That being said, the leases and sales are still going through albeit in a different way. New skills are required for commercial real estate agents to drive each transaction forward to a positive result. The…
Today there are many properties on the market for sale or for lease. On that basis, every property we list should be optimized for the promotional process. Care needs to be taken when it comes to listing, marketing, and negotiation. In saying that, everything starts with the listing process. It is very much the case…
In this commercial real estate market, every property that you list to sell or lease should be a ‘perfect listing’. All parts of the listing should be optimised for the marketing and negotiation process. You can only create this ‘perfect listing’ with exclusive appointments; there is no advantage in wasting time with ‘open listings’ given…
In commercial real estate sales, there should be a ‘perfect’ method of sale for every property. Finding and selecting that method of sale is a critical issue. With the property market under some pressure, the method of sale should be selected to optimise the enquiry and generate the sale that all parties are seeking. The…
In commercial real estate agency today, the notable difference between top agents and all other agents is in their client database. Their client database is larger and more committed to the agent. Over time the clients give more leads and listings to a top agent. The clients trust the agent. That should be your focus…
In this commercial property market, there are so many pressures and changes going on at any one time with property prices, rents, and availability. The local commercial real estate agent has to stay on top of the market trends and activities to win listings. It is the local market information and knowledge that will help…
When you sell and lease industrial property, the buyers and tenants that we work with may know little about the local area in which the property is located. For this reason, you should prepare a generic ‘evaluation survey’ of the local area and business community. This document as it relates to an industrial property will…
In commercial real estate agency, you are the first product to sell to your clients, prospects and market place. Every salesperson must sell their relevance first, and do so in a comprehensive and professional way. In commercial property today, the prospects that we work with want to connect with good salespeople that really know the…
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