Commercial Real Estate Marketing Skills Resources by John Highman
In the fast-paced and competitive world of commercial real estate, success doesn’t come by chance. It requires a blend of strategic planning, consistent effort, and a keen understanding of the market at the agent level. The facts to watch in commercial real estate sales are prices, supply and demand, enquiry, and the best sale methods….
Today’s Internet offers plenty of online promotional strategies and tools to ensure you comprehensively cover your target market with any commercial real estate listing. Consider the facts about every listing before you choose the marketing tools and channels that can work for you. The big focus in promoting any property should always be defining the…
As an agent in commercial real estate, there are plenty of things to do every day. Some would say there are too many things, and it is easy to get distracted because of that. Let’s take prospecting for clients as an example. How much prospecting for new clients did you do yesterday? Could you have…
At its core, commercial real estate is about relationships. Cold calling provides a direct avenue to establish those connections. In today’s podcast, I want to give you a systemised way of getting the process underway in brokerage. How do you win in the real estate business? Think about it. It’s not just about pitching for…
There are many marketing channels to use in commercial real estate today. Whether you are selling or leasing commercial real estate, many media channels are available. The question is, what are the best promotional channels that will pull in the enquiry? The heart of your marketing strategy should be crafting a compelling message that captures…
Online website portals are not just a part of but a driving force in the commercial real estate market. They attract many enquiries from potential buyers or leasers, making their incorporation into property marketing campaigns necessary for agents and investors. This comprehensive integration carefully considers media choices, campaign strategies, advertising layout, and promotional messages. Understanding…
Every commercial, industrial, or retail investment property will have differences and enhancements worth describing and displaying during a property inspection. This suggests that every agent should carefully consider the strengths and weaknesses of each investment property before conducting an inspection tour with prospective buyers. Once you’ve identified a potential buyer for the property, it’s time…
Distressed properties are sold for various reasons, occurring more frequently in a changing market. Those distressed properties are out there for you to find and work on in a property market like this. Why is this important? They are a good source of listing activity for commercial real estate agents. When the property market is…
Amidst the ever-changing property market, a plethora of property investment opportunities are consistently available. This market cycle, which typically repeats every five to seven years, is not a hurdle but a strategic advantage that commercial real estate agents and property investors can leverage. This understanding empowers them to participate, purchase, and sell properties at the…
When listing a commercial property for sale today, some strategies and considerations can improve your outcomes in the timing of the property sale and the eventual price. Clients engage us as agents to sell their property based on our skills, market coverage, and marketing message. By focusing on those three factors, you can always build…
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