Commercial Real Estate Marketing Skills Resources by John Highman
There are many marketing standards and systems to consider in commercial real estate brokerage. Importantly, they should all be well planned to match the local market conditions and the required branding of the office. Consistent branding and market penetration will help consolidate commission and listing opportunities for the brokerage. The same can be said for…
In commercial real estate brokerage, the cold calling process is essential to help you build market share. In every location, town or city, there will be plenty of people to talk to over the telephone. This prospecting process is not a replacement for personal contact and face-to-face meetings, it is however a good way of…
The process of marketing in commercial real estate has changed and is continuing to do so. The online marketing process at a personal level is now becoming more important than ever before. While you are doing deals in sales, leasing, and property management, you should also be marketing yourself online so your prospects can…
The marketing of commercial real estate today requires a different approach and certainly a special focus. Every exclusively listed property that is taken to the market for sale or for lease needs to be matched to the target audience and the local property conditions. Get Free Commercial Real Estate Resources Here…. Where Do You Start?…
One of the most effective marketing tools you can use to build your online presence as a top real estate agent is writing articles and submitting them to websites as editorial content. In saying that, there are some key ways to approach the process if you want the best success. Some agents will say, ‘Why…
Commercial real estate agency referrals and leads are essential to the agency. You do need a referral program to help you build more leads and opportunities in the marketplace. Creating leads and new business from referrals is far easier than anything else. That being said, it is the correct clients and the correct prospects that will help…
In commercial real estate, you need to plan your advertising campaign to attract the correct levels of inquiry and build the potential for good property inspections. It is no secret that there are plenty of properties on the market today for sale or for lease. This then says that every advertising campaign should be carefully…
Why should the client or prospect choose your Commercial Real Estate Agency above and beyond that of other real estate agents in the local area? It is an interesting question. Many agents struggle with the answer. As a case in point, let’s raise the question now. You may also like to consider the question yourself…
When working with several different prospects or clients in commercial real estate, you can easily forget about the right way to serve them. All too often, I see agents that are not listening to the client and that miss the point of what that client is really saying. Commercial property sales and leasing is special…
For all sorts of reasons, many commercial real estate agents struggle with direct marketing. In most cases they will do the simplest form of this direct marketing and then stop at that level. Unfortunately they then miss out on all the opportunities that can evolve if only they had taken a few more steps in…
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