Commercial Real Estate Marketing Skills Resources by John Highman
When it comes to commercial real estate agents and cold calling, many agents and salespeople will avoid the process or not do it very well at all. Far too many big mistakes are made by real estate agents in prospecting, which then impact their business and commission results over time. It should be said that…
In this commercial real estate market, we have limited time to attract the interest of those prospects that are suitable for the property. The first 4 weeks of any marketing campaign are really important. Each phase of marketing should be optimised. If you can see any errors in marketing, they should be fixed fast. Whilst…
The cold calling process in commercial real estate agency is essential if you want to be a top agent. It takes far too long to do it any other way. This then says that you should take on the challenge to improve your market share and listing opportunities by establishing your call prospecting model. The…
In commercial real estate, it is interesting to note that on average, most genuine property enquiry is made from Wednesday to Saturday. This then suggests that we should focus our marketing efforts on that period of the week. Commercial property internet advertising and newspaper advertising gets read more effectively and creates more enquiries on these…
When looking at a commercial property for the first time, it is best to have some form of property analysis report or checklist that can help you cover the required issues relative to the property type and location. When you analyze all of the local property information correctly, it gives you confidence when it comes…
In commercial real estate today the clients that we work with want one thing and that is in one word ‘results’. The common thread runs through everything in commercial real estate sales and leasing. Every client will have different criteria when it comes to ‘results’, however, the fact remains that ‘results’ are the lever to…
When you are setting up a commercial real estate office, you need to follow some clear rules when it comes to office location. The internet has changed the way we do business and will continue to do so however we need to follow some essential guidelines when locating a new commercial real estate agency office….
When you do a listing presentation in commercial or retail property, it pays to have a system covering the property type and location. Comprehensive information and local market knowledge will always help you with the correct listing momentum and potentially close on an offer. Preparation is the key to getting a result. Customer service solutions…
In commercial real estate agency today the levels of buyer and tenant enquiry will change from location to location and property to property. As the year progresses, the same things happen with listings and the sellers or landlords that we work with. This change can do some damage to your listing numbers and your commissions….
When you work in commercial real estate brokerage, it pays for you to have a personal marketing plan that you operate within on a daily basis. Certain things should happen to build your business profile locally with all property owners, business leaders, and property investors. The secret to making the marketing plan work for you…
We like Commercial Real Estate and hope you do too! Join us here for free resources and updates for agents & brokers worldwide.
We will never share your information.
