Commercial Real Estate Marketing Skills Resources by John Highman
When you work as an agent in commercial real estate, making lots of calls is a valuable new business strategy. It puts you in the position of finding people and property listings. Telephone prospecting is also the most effective way of contacting people, both new and current contacts. From that approach you can ask questions….
In commercial real estate today, there are plenty of people to talk to and as part of that, strategies to implement as part of your prospecting model. Whether you work as a broker or an agent in commercial real estate brokerage, the activities you undertake to prospect for new business will be “foundational” to the…
Think about how you might communicate with clients and prospects more effectively when you want to win new business in commercial real estate. Are you connecting at a higher level? Do you stand out as the ‘agent of choice’? You can demonstrate your real estate comprehension, confidence, relevancy, and knowledge to the other person by…
In today’s commercial property market, there are many opportunities to tap into with clients and properties. In some cases, discussions with clients lead to listing presentations, which should be carefully constructed for ‘relevance’. That relevance is then part of ‘opening’ up on your ideas and recommendations. This listing presentation ‘blueprint’ will help you connect with…
In today’s commercial property market, there are many opportunities to tap into with clients and properties. Getting those opportunities into your listing presentation is critical to your desired outcome. In some cases, discussions with clients lead to listing presentations, which should be carefully constructed for ‘relevance’. That is then part of ‘opening’ up on your…
There are always commercial real estate clients to find in your location and serve. The only other fact that has some impact on the “client search” process is the economy. How you find clients as a local agent depends on the economy at any given time, and your efforts. You can control your actions but…
Sales and leasing activities in commercial real estate are competitive in many ways. That is part of being in the real estate business. Being the ‘best’ local and professional agent is a deliberate strategy that works. It helps you ‘stand out’ in the crowd. Some agent “players” in the sector can also compete in ways…
Written by Guest Contributor Scott Russell of Freestone Properties Commercial real estate is a big investment, so it’s important for real estate agents to make sure that they market it in the best way possible so that they can get the most exposure to buyers. There are many different methods of marketing real estate, and…
In commercial real estate today, there are plenty of opportunities to identify and work with. This is a new property cycle and a new real estate market. Adjustments have already occurred, and new clients are looking for investment changes and opportunities. That is where real estate agents can do more each day and connect with…
Real estate marketing trends today are shifting and changing, given that the current property market has begun its new cycle. The promotional channels you use can be more carefully selected, and the content and listings you publish should be optimised in all ways possible. Let’s look at that. Get the message out to your target…
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