Commercial Real Estate Brokerage Skills Resources by John Highman
Commercial real estate brokerage history in your local area will help you find new property business today and in the future. It is a matter of what you do and how you approach things with property owners and business owners. A systematic approach to prospecting every day will help you get the results that you…
When you tell a salesperson in commercial real estate to start making more cold calls locally to grow his or her business, he or she usually embarks on something that they have not done before or at best have little training on. It is a new competence and a new process for most agents. That…
As the property market shifts and changes, you can learn a lot about the current and upcoming leasing opportunities by doing a gap analysis of your market and location as an agent. In addition, you can find things that can be an opportunity in the future in brokerage activity. The vacancies are always out there,…
So, what does your real estate plan look like now? Given all the changes in the market today, there are things to think about and adjust to. All the changes in the property market and the economy of recent times would indicate that things should change for us in what we do as agents. There…
There are always listing opportunities around for you to find in commercial real estate. Getting out of the office each day and talking to people is the first part of the process. As you walk around your property market each day and speak with a variety of people, opportunities arise to pitch and offer your…
So, if you want to be at the top of your sector as a quality agent with a large market share, the message is obvious. Every listing pitch and client presentation should contain a vendor-funded marketing strategy. Vendor Paid Campaign Funds Vendor paid marketing any property listing will help you get the message out into…
Commercial real estate agents work in a special part of the industry. There is a lot to know about the property types and investment requirements of office, industrial, and retail property. That is why there are two distinct parts of the business. What happens with that? Generally to top agents stay in one ‘discipline’ or…
Most agents want to grow their real estate business but putting some strategy around that is essential. Unfortunately, that strategy is not always achieved with the proper focus. Certain things that are done every day will improve listing potential. The random approach to real estate never works. It is time to think about strategy and…
Over the last decade, Texas’s commercial real estate market has been on fire, and that doesn’t seem like it will be changing anytime soon. Investors noticed this growth and have continued to invest in various markets around the state with good returns. In fact, commercial real estate contributed more to Texas’s GDP than any other…
The idea of marketing a commercial or retail property for sale or lease is something that needs to be planned and staged. It should never be a random process. Spend more time with any exclusive listings and ensure that there are strategies to improve any marketing program. As agents, we have some strategic choices to…
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