The level of competition in commercial real estate brokerage is consistent and relentless. Plenty of other agents and brokers are looking to take your listing and your clients. Consistency is required to consolidate a client relationship and a new business opportunity. Get closer to your clients and establish trust over time. Put your clients at…
There are many different listing sources that as an agent you can tap into and utilize in commercial real estate brokerage. Some sources of listings and new business are better than others. Importantly you should choose the ones that work for you in an ongoing way for growth of market share. (NB – you can…
The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years. In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally. (NB – you can get our…
When you really understand the commercial real estate business, you will appreciate the value of particular clients to the commissions and listings that you really require. If you have spent the time in growing your client list and relationships over the years, you will find that the leads and opportunities tend to flow back to…
In commercial real estate brokerage, you will get better results faster as an agent when you focus on listing quality properties in good locations. That’s a rule that should not be underestimated or overlooked. If you are looking to grow your market share as quickly as possible, focus on quality listings and market yourself to…
Every agent or broker wants to create more inbound property enquiry. When you have people talking to you, it is easier to influence property inspections and move towards negotiations with the right people. Conversely if the telephone is not ringing then that can be the start of a series of brokerage problems, not the least…
Most towns and cities today have an abundance of active real estate agents, some of whom are commercial real estate skilled. On that basis your commercial real estate market is likely to be competitive and active. It directly follows that the best agents are those that drive market share within a territory or location, and…
If you were meeting with the commercial real estate client today and they asked you a question as to why they should use you and or your agency services, what would you say? Most agents or salespeople will give a fairly generic and bland answer when it comes to that question. Think about it. They…
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