When it comes to working with clients and prospects, the stories that you tell will help you significantly when it comes to winning the business and converting the client. It is a known fact that a client will listen more intensely to you when it comes to a story of relevance. They will also remember…
In commercial real estate agency today the competition for the same listing is generally significant and challenging. Many agents will be trying to influence the client to select them as the ‘agent of choice’ to take on the listing. In just a few short minutes of agent interview the client will make a choice on…
In commercial real estate agency, the marketing process is central to everything that we do. Our listings and our market share depend on the process. Without effective marketing, the real estate business can be slow and tough. So what should we market? Here are a few ideas: Our listings that are exclusively listed for our…
The longer that you are in the commercial real estate industry working as an agent you learn things and you see things. Some of those things will help you shift your market focus and grow your habits in a positive way. It should be said that good habits in our industry are often showing us…
In commercial real estate marketing today, every exclusive listing should be optimised for the target market that it attracts. That being said, any open listings are and should be a ‘generic’ marketing approach. If a client to a property has not trusted the real estate agent with an ‘exclusive’ listing, then the effort and strategy…
In commercial real estate agency you will inspect many properties in a given week. Many of those properties could very well become listings. Asking the right questions in the inspection process and doing your own ‘checks and balances’ will help you to get to the bottom of the key issues that could impact the listing…
In any property market there are likely to be many agents chasing the same client or property listing at any one time. In many cases that ‘chasing’ process may have started months if not years ago. You can see why personal relationships in this market are so important. Your database is a big part of…
In commercial real estate agency you as an agent will get quite busy on most days of the week with things that can take over your focus. All good intentions will come ‘unstuck’ when you get the pressures of current deals and clients overtaking your day. When confusion starts, stress takes over. Soon you are…
A career in commercial real estate agency can be very rewarding for those that work to a plan and develop a real focus on self-improvement. It is a fact that the commissions made from a single transaction can be very significant however they don’t come easily. A client has to trust an agent and respect…
When you list a commercial property for sale or lease, it will be on the basis of an ‘open listing’ or an ‘exclusive listing’. There are some significant differences in the way that you handle the two listing types. Try this for the comparison: An ‘open listing’ is one that is listed with quite a…
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