In commercial real estate, it is interesting to note that on average, most genuine property enquiry is made from Wednesday to Saturday. This then suggests that we should focus our marketing efforts on that period of the week. Commercial property internet advertising and newspaper advertising gets read more effectively and creates more enquiries on these…
When looking at a commercial property for the first time, it is best to have some form of property analysis report or checklist that can help you cover the required issues relative to the property type and location. When you analyze all of the local property information correctly, it gives you confidence when it comes…
In commercial real estate agency today, you as a property specialist, must be prospecting on a daily basis. If you do this, you will build market share faster than your competitors. It is the quality of prospecting that will improve through your daily efforts and results. You have to get the process started if you…
All of our commercial real estate clients and prospects will look at us differently. Our relevance to them will be variable but it will be very important if you want to build your local market share as a top commercial real estate agent. If you are irrelevant, you will not win the business; it’s that…
In commercial real estate agent sales, you should set performance standards for yourself. Every day, you should be striving to achieve those standards and benchmarks. I will say that there is a right way and a wrong way to go about this. Far too many salespeople set targets and standards that are more of a…
In a commercial real estate agency, time management is a critical process that will help or hinder your progress through the business day and week. In many respects, some agents just get tied up with things that really do not matter in the scheme of things. To be effective we should be doing more of…
In commercial real estate, the negotiation of commissions can be a regular problem. The client may be looking for the best deal on fees, but the reality is that a successful sale or lease in this market only comes from the real effort on the part of the agent and for that, the client should…
It is no secret that the commercial real estate market has changed a fair bit over the last few years. That being said, the leases and sales are still going through albeit in a different way. New skills are required for commercial real estate agents to drive each transaction forward to a positive result. The…
In this commercial real estate market, every property that you list to sell or lease should be a ‘perfect listing’. All parts of the listing should be optimised for the marketing and negotiation process. You can only create this ‘perfect listing’ with exclusive appointments; there is no advantage in wasting time with ‘open listings’ given…
In commercial real estate agency, you are the first product to sell to your clients, prospects and market place. Every salesperson must sell their relevance first, and do so in a comprehensive and professional way. In commercial property today, the prospects that we work with want to connect with good salespeople that really know the…
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