It is a fact that many commercial real estate brokers and agents struggle when it comes to finding the right people to talk to, be it in cold calling or door knocking. That then makes the prospecting process all that more difficult for new people to the industry. The whole thing gets a lot simpler…
I am a great believer in the use of a business card as a primary marketing tool for commercial real estate agents. You really do not need other fancy and complex marketing brochures; just have a great business card and start distributing it every day to new people. If you look at real estate agent…
When you work as a broker or agent in commercial real estate, the marketing funds that you secure from your clients as part of a listing presentation pitch are critical to your listing and commission growth. It could even be said that if you are struggling with listings and market share now, you are likely…
As this is being written it is the middle of a year around the July period in 2014. Commercial real estate has been growing in activity, and enquiries in both selling and leasing have been good. Now I know that in some cities and towns things can be different, but generally speaking commercial real estate…
An action plan for commercial real estate agents Every commercial real estate agent should have an action plan to focus their activities in the market and to build opportunity with listings and clients. The action plan should be established around the elements of the agent’s business plan for the year. Every agent should have a…
When you know how to cold call properly in commercial real estate brokerage, you can convert a lot more people to your database and prospect list. Over time that can lead to better listings, referrals, and a growth of clients. So the cold calling process is a skill and it should be developed through practice;…
To achieve the best results in commercial real estate brokerage and a high degree of sales excellence look to the market for opportunities, direction and action. There are messages to be interpreted when it comes to the current levels of enquiry, listing activity, and marketing methods. In a regular way track the levels of enquiry…
Most agents and brokers understand that the email marketing process is important to ongoing client and prospect contact in real estate today. That being said, most agents and brokers struggle with the process and really have no system to keep it moving ahead. So what is going wrong here? Why are the agents struggling? They…
Sometimes in commercial real estate brokerage it is easy to get ‘swamped’ by the events of the day and the requirements of clients. Quite soon an agent or broker is just being responsive and less proactive to the market. That is usually the start of less market share and slower deal conversions. The message here…
In the commercial real estate market, you can boost your commission and listing opportunities substantially through refining and improving your core skills. There are certain things that will help you convert more clients and properties to your marketing process. It is interesting to note that many agents believe that the trends and the property market…
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