When you have a focus on getting more listings and clients in commercial real estate, the best way to do that is through a deliberate and direct local area marketing campaign. The local area will give you leads, listings, and new business. The more people that you talk to in the local area, the more…
In commercial real estate brokerage, there are plenty of things to do every day, but too many things can ‘swamp’ your progress in building market share and a client list. In simple terms, you can get ‘distracted’ in real estate today if you don’t take charge of your actions, ideas, and marketing activities. In today’s…
Get involved with the other local businesses in your location. Put those businesses at the centre of your prospecting activities and prospecting model. Network into those businesses regularly and frequently to gain information about the local area and the property investment changes. There are plenty of things that you can identify by talking to local…
In commercial real estate brokerage, there will be plenty of competing pressures across your property market and within your territory. There will be other agents chasing your business and your clients; your clients will quite likely be influenced by the confusing pressures of the property market and the economy. They need help. Keep control of…
The property market will always be changing. Every year is new and different in commercial property. The factors relating to sales, leasing, and property management are all impacted by regional and location issues. So in all of this you should consider how to research the local property activity and then position yourself for the advantages…
In commercial real estate brokerage, the quality of your promotional campaigns with your exclusive listings in sales and leasing can drive a lot more new business and client contact awards you. The same message and strategy doesn’t apply when it comes to open listings and small or low quality properties. So you have some…
In commercial real estate brokerage it is essential that you understand why the client would use you and or your brokerage to resolve their property challenge. There has to be an answer and that answer has to be client relevant and specific. There are far too many generic and ordinary agents out there. The best…
Many a commercial property owner will withhold some facts about their property and why they are taking it to the market to sell. That then makes the listing and pricing process a bit of a challenge. Some of those hidden facts about the property may very well impact the pricing and marketing process. Probing questions…
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