In commercial real estate, a few different marketing approaches work very well. One such process is that of sending direct letters. In every period of 12 months, you can send a series of specific letters to people within your database. There are a number of specific goals and targets to focus on as part of…
When you are looking to lease vacant commercial property, the factors of attraction that you can build into your marketing efforts will help you with enquiry. In taking those factors you can use keywords in a descriptive way to attract the eye of the reader. The general issues that relate to office leasing and will…
When you get a vacancy in an industrial property, many landlords ‘stress out’ and overreact with the loss of rent and outgoings during the vacancy period. To further complicate things, some landlords ask far too much rent in the marketing of the vacancy; the end result is a protracted vacancy and lengthy lease downtime. The…
When you have a commercial property to sell or lease, the value of the marketing campaign in solving the property problem for the owner should not be underestimated. Marketing is a real art form. Every quality property should be exclusively listed and professionally promoted; it is up to the agent to convince and convert the…
To attract better rates of property enquiry in commercial real estate brokerage, your marketing efforts should be ‘habitual’. By that I mean doing the same things every day. The ‘habitual’ process produces a solid personal profile and that’s when people remember you and or the property. That is when market share can start to grow. …
In commercial real estate you get times of day where things are a bit slower or you have some spare time. Whilst it is nice to have a ‘short break’ from routine, the fact is we can do some productive things. In commercial real estate brokerage, we all have a working day that consists of…
There different ways to market commercial real estate and in saying that some are far better than others in getting results. The choices that you make in marketing and promotion will greatly impact your inquiry and inspection results. When you have convinced the client to use your services as an agent in selling the property,…
In commercial real estate brokerage you will win more business by using the ‘one on one’ marketing approach. By definition that is the direct approach to people that may need your real estate services as an agent. The services can be across sales, leasing, or property management. There are two alternatives in marketing for you…
Local area marketing is a big part of attracting listings and commissions in commercial real estate brokerage today. Most of the clients that you work with will come from your local area. Get to know your area in a comprehensive way; assess all the sales and leasing opportunities on a street by street basis. Identify…
Most commercial property listings today (if not all) are marketed on the internet in one form or another. In saying that, there are some standard locations where that marketing will be done. You can do a lot to help those listings be seen and found online by the search engines and the people enquiring about…
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