Cold calling is one of those challenging things that many brokers and agents struggle with in commercial real estate. You could say that there are some real skills to the process that require practice and improvement. The more calls you make the better things get. Over time you can then find more people to talk…
In commercial real estate brokerage the cold calling requirement is high particularly if you want more business in property sales or leasing. It is increasingly the case that the traditional prospecting letter and direct mail is of lessening impact as technology and communication becomes more direct and electronic. Be prepared to make lots of calls…
In commercial real estate the cold calling process is definitely not dead. It is, in fact, a great part of the industry if you want to earn more listing business and commissions over time. Any agent or broker that fails to cold call prospect is doing damage to their career in a major way. Any…
In commercial real estate today you can get some heavyweight cold calling and prospecting opportunity from focusing on the quality properties in the market and the clients that require repeat business and service over time. That being said, a degree of research is required to achieve a connection within that segment of the market. If…
In commercial real estate it is common to make sales calls. Some of those calls will be to people that you have spoken to before and others will be to new people. It can be said that ‘new people’ are always required to help you build your pipeline of opportunity in the brokerage. When you…
It is a fact that cold calling is a critical part of prospecting in commercial real estate brokerage. If you want to win more listings and clients, you will have to make calls to new people that you have not spoken to before. So many agents struggle with the process and avoid it at any…
In commercial real estate brokerage, the cold calling process is essential to help you build market share. In every location, town or city, there will be plenty of people to talk to over the telephone. This prospecting process is not a replacement for personal contact and face-to-face meetings, it is however a good way of…
In commercial real estate brokerage, success in cold calling will come when you stop trying too hard. When you are pushing a telephone conversation things get difficult and the person that you are talking to can sense desperation. As a ‘golden rule’ in telephone based prospecting, you should be focusing on creating a conversation and…
The commercial real estate prospecting process is critical to your growth of market share when it comes to a career in agency or brokerage. That being said, the prospecting process is largely overlooked or side-tracked by most agents on a daily basis. There are many other things to distract them from the networking requirements of…
In commercial real estate agency, you can get significant leverage from your lists of information. A good commercial real estate agent will have researched significant lists that will help feed them the right contact or property detail within the correct property market segments. So the lists that you create will offer significant opportunity. It is…
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