The Benefits and Systems for Administrative Support in Commercial Real Estate Agency

In commercial real estate agency sales and leasing, you can fast-track your activities using well-selected administrative support. Our real estate sales and leasing activities contain many time-wasting mundane activities and some critical ones that need to be done. What do you choose to work on each day? How do you balance that challenge?

The key issue is to get the balance of the correct people to support you as part of listing, promoting, and closing on quality listings. Time is essential, and that is where the administration side of your real estate business can boost or hinder your daily activities.

If you are going to work hard, you will need a person or two to help you. Choose them wisely for skill and work ethic. Are they the right people to help you? Do they fit into your real estate plan and targets?

Spread the Workload

So, administrative support can help you advance with things that really improve your market share. Here are some ideas to consider when using extra staff or administrative support as a commercial real estate agent.

1: Doing the Property Research

Researching the property market takes time and effort. You must continually identify the right properties, the best clients, businesses, and tenants looking to adjust their property needs. The research takes time and requires a strategic system of support. Your administrative staff can collate the raw data from local property market research. You can then convert the raw data into your prospecting model.

2: Marketing and Signboard Presence

Signboard numbers should be tracked each week in and around the local area. The same should be said regarding the number of listings on the Internet for each salesperson, agency, and geographic location. You must understand your market share and where it is headed. The administrative staff can do the research.

3: Listing and Market Updates

Each week, you should receive listing updates relating to your property speciality and location. As part of that update process, you need to know about price adjustments, changes to the marketing method, listings that have been withdrawn from the market, transactions that have been sold or leased, and listings that are being promoted by the owners locally. Real estate opportunities will be within these numbers and the local market information. The support staff or team cadet can help you with this research.

4: Your Real Estate Competition

Always track your competitors’ activities. This will include the number of listings, listing results, sales and leasing activity, and particular top salespeople. Some of your competitors will be more relevant than others regarding market share and results. Determine exactly who the top agents are, and watch what they do. Replicate what they do.

5: Full Use of Marketing Materials

Your administrative staff can prepare marketing materials for each listing, which you can then take to the client for approval. Following the client’s approval, your support staff can process the marketing campaign and get it started.

6: Creating and Followup Correspondence

Correspondence, newsletters, and emails can all be channelled through administrative support. This works well when you have a series of standard letters or emails that can be integrated into the function of your business. You nominate the letter or the e-mail format to the support team, and then they communicate on your behalf.

7: Client Interaction Advantages

Using support staff is not a process that will remove you from the marketplace or the client. What it should be doing is allowing you to interact with the client and your prospects more effectively and in a more timely way. When done correctly, the cost of administrative support is well covered by the extra business you create.

Conclusion for Using Support Staff

My apologies to sales agents who do not have any support! Eventually, things will improve for you, and resources will become available; work hard in the meantime.