How to Cultivate Your Market Share in Commercial Real Estate Brokerage

city scene buidings and river

If you want to win more business, listings, and clients in commercial real estate, then you should implement a ‘farming’ process where you can cultivate relationships with the right people and across the right property types.  Some of those relationships take months if not years to bring in the results, so establish the process of…

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Commercial Real Estate Cold Calling Scripts

business woman making calls

Telephone prospecting in commercial real estate is so important for all brokers and agents through their career.  Make more calls, and practice the process.  In this audio program below, John Highman shares the ideas behind making this new business process a key strategy in winning clients and listings. If you are looking for more listings…

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Hot Buyer Strategies for Commercial Real Estate Brokerage

city buildings at night on harbour

In commercial real estate brokerage, you need to treat every buyer with selective commitment.  Ask the questions first with any enquiry.  You need to know what they are looking for when it comes to property, timeliness, location, improvements, and budget.  (NB – you can get plenty of ideas that help with property buyer control in…

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How to Create a Commercial Property Management Listing Kit

city view for commercial property management

If you specialise in commercial or retail property management then you should have a listing kit with you to use at any time with clients and prospects.  Some of the kit can be in hard copy and the balance of the kit should be in the ‘cloud’ for ‘drawing down’ when you are talking to…

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Ways of Affirming Investment Objectives for Commercial Real Estate Clients

city buildings at sunrise

Some commercial real estate clients require real understanding when it comes to property choices and investment.  You know the local property market, but they know their preferences when it comes to properties locally.  Matching their property ‘ideas’ to the ‘reality’ of the property market in your town or city is so important to getting anywhere…

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259 Commercial Real Estate Snapshot

city at night

There are always different ways to personally improve as a commercial property broker or agent.  Certainly, your property speciality and location will have something to do with your focus on business growth, but do establish a personal improvement program that you can work on each day.  In this audio program on the podcast, I share…

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Action Plan to Create More Commercial Real Estate Telephone Enquiry

city buildings in Hong Kong

In commercial real estate brokerage, the telephone should feature as an essential part of your business processes and enquiry base as an agent in both sales and leasing activity.  When the telephone is ringing with an inbound enquiry, you have plenty of possibilities to convert with new people.  That then can lead to inspections.  (NB…

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Improving Landlord Services in Commercial Real Estate Brokerage

2 business people standing

In commercial real estate brokerage, the landlords that you know and serve will provide you with significant opportunities over time.  Those opportunities will be across sales, leasing, and property management; trust and communication will help you convert that business at the right time.  (NB – you can get plenty of landlord service ideas in our…

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Ways of Looking for Commercial Property Management Answers

city buildings on river

Landlords of investment property always need some degree of help when it comes to commercial property management and leasing.  Look for those landlords and then centre on their problems.  Provide solutions that are clear, specific, and specialized.  It is hard for a client or prospect to ignore relevant recommendations on a property matter.  Go ‘deep’…

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An Action Plan Example for Commercial Property Leasing Agents

city buildings on harbour

When you work as a leasing agent, there are plenty of things to do daily.  There are tenants and landlords to talk to.  There are conversations to make with the right people.  Information leads to opportunities.  (NB – you can get plenty of commercial real estate leasing tips here in Snapshot – its free) A…

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Get the Client to Think of Exclusive Listing Benefits

city buildings on river

When you are pitching for a listing, get the client to think about the real benefits of your ideas and your recommendations.  Your ideas should stand out beyond that of your competitors.  Match your ideas to the property situation, and the target market.  Have some stories to tell as part of engaging the clients thinking.…

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How to Enrich Your Commercial Property Management Fees

commercial property management chart

The strategy behind growing commercial property management fees will always be something separate and different to the commissions and the fees that you can get from sales and leasing activity.  Any real estate brokerage business plan and team structure should consider the different fee types and the unique strategies required to grow those channels of…

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How to Tap into the Enormous Earnings Potential of Commercial Real Estate Brokerage

city buildings at sunset

If you have chosen to work in commercial real estate sales and leasing, then you will soon know that there is an enormous potential for improving personal earnings and commission growth over time.  Strategies, systems, property knowledge and personal commitment are all elements of the equation for each agent and broker. (NB – you can…

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The 9 Critical Sales Skills in Commercial Real Estate Brokerage

office buiding and car park

There are certain skills in commercial real estate brokerage that you do need to work on and improve over time.  They are the critical sales skills that evolve at a personal level, and they exist across sales and leasing activity. (NB – you can get more sales tips and ideas for commercial property in our…

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Easy Cold Calling Techniques in Commercial Real Estate Brokerage

real estate cold calling chart

When you work as a broker or an agent in commercial real estate, you need plenty of contacts and property listings to work with. Over the period of each year, there will be a good number of changes in the industry and within the location. Through all that volatility, you will need to maintain a…

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Clear Cut Sales Presentation Tactics in Commercial Real Estate Brokerage

city scene of buildings at sunset

While every client in commercial real estate is potentially different; you need some base tactics to use in your sales presentations particularly when it comes to attracting and converting listings.  Those core tactics will help you with the client conversation or the sales pitch; the results are then easier to switch.  You could say that…

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The Benefits of a High Quality Commercial Property Management Team

city buildings at sunrise

A high-quality property management team is a good thing to have in any commercial real estate brokerage.  In referring to a team of ‘high-quality’, I mean people with the appropriate management skills and knowledge for the location, the clients, and the property types. Good property managers are hard to find and the best ones are…

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Creative Marketing Strategies for Commercial Brokers

city buildings at sunrise

When you have listed a commercial or retail property for sale, the real work starts.  The promotional campaign is the ‘make or break’ strategy to pull in the enquiry.  You are the person to build the promotional strategy and make it work. (NB – you can get plenty of marketing ideas in commercial real estate…

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