Three Ways to Find New Business and Leads in Commercial Real Estate Brokerage

In commercial real estate brokerage you will have a few things to track by way of property market trends and changes.  Nothing really stands still in the industry.  Opportunities come and go as do the people within the local business and investment community.   The business is out there when you know what to look…

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Here are 15 of the Best Tools and Systems to Use in Commercial Property Management

city buildings at sunrise

Commercial and Retail Property Management is a special part of the property industry. The right skills and the right people should be deployed to any quality property and client. When it comes to managing any major project then the top people with hands-on experience should be matched to others in the team who can learn…

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The 5 Ways to Set Your Marketing Objectives in Commercial Real Estate Brokerage

city buildings on river

In commercial real estate brokerage you can make plenty of mistakes with marketing and promotion unless you are very specific when it comes to the strengths and the opportunities of the market as you see them. Use the strengths and the opportunities of the property market to set your real estate brokerage marketing objectives for…

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Why You Should Always Do a Situational Analysis in Commercial Real Estate Brokerage

The situational analysis will help you understand the strengths and weaknesses of your commercial real estate business and brokerage function as it applies in the local area.  When you undertake an analysis of this type, you can understand how your business can move forward and with the best focus that is matched to the property…

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Blog Strategies that Really Work as Part of Commercial Real Estate Brokerage Marketing

If you work in commercial real estate brokerage, you should seriously consider the opportunities that can be created through a blog strategy.  You can integrate the blog specifically within your website or as part of your personal marketing process through the various social media channels.  It is a very powerful tool to use online.  Far…

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The 7 Things to Know About Goals in Commercial Real Estate Brokerage

In commercial real estate brokerage the goals that you set help you understand just how things are improving and changing.  With a good set of goals or targets you can take specific steps to improve as an individual working in the industry. A common problem for most agents or brokers getting started in the industry…

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Valuable Lessons Learned from Tracking Inbound Commercial Real Estate Enquiry

In commercial real estate brokerage it is essential that you know what the local levels of enquiry are doing and what people are looking for. If the telephone isn’t ringing with fresh property enquiry, then you are possibly not doing enough prospecting and direct marketing.  You are then also likely to be lacking listing numbers…

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Commercial Real Estate Brokerage – Overcoming Fear and Cold Call Reluctance

In commercial real estate brokerage a lot of agents struggle with prospecting fear and call reluctance. To get anywhere in the industry it is essential that those factors are resolved and reduced. In this audio program John Highman talks about the ways that you can reduce the problems and reach out to new clients and…

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How to Get the Referrals and Leads Going in Commercial Real Estate Brokerage

In commercial real estate brokerage, you can set out to find plenty of referral business as part of your contact and meeting program with current clients and new prospects.  When a client or prospect trusts you and respects your skills, it is the right time to ask about referrals to others. How can you pose…

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Commercial Real Estate Brokers – Build Your Business By Meeting New People

In commercial real estate brokerage it is essential that you know a lot of people and that you connect with them regularly.  There is no better way to build a real estate business than in connecting with a lot of people. Take the average town or city.  Perhaps consider your location and then answer the…

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Commercial Real Estate Brokers – Tips for Improving Your Advertising Results and Marketing Efforts

cbd office building facade

In commercial real estate brokerage, the advertising layouts that you adopt will be of great assistance to lifting the volume of enquiry that you create.  The fact of the matter is that property advertisements can be (and are usually) far too generic, thereby having little by way of attraction to pull in the enquiry. Your…

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Commercial Real Estate Leasing Agents – Contribute So Many Ideas to Your Leasing Strategy

When you are servicing commercial real estate landlords, there are just so many ideas that you can contribute to help them through a leasing and tenant mix challenge.  Become the local solution provider that your investment property clients need and remember at the right time. Your clients require timely and effective leasing results.  You can…

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Commercial Real Estate Brokerage – Stimulate the Right Type of Property Demand Locally

In commercial real estate brokerage there is no point waiting for the new business to come to you.  Sure, you will strike it lucky occasionally with random people that call your office or drop in to see a broker or agent; but just about all of the best listings and clients are only found by…

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Commercial Real Estate Brokerage – Experience is Valuable in Selling Professional Services

In commercial real estate brokerage, your experience as a specialist broker locally is valuable in many different ways.  You should charge a reasonable commission for your services and avoid ‘discounting’ at all costs. Any client that is focused on getting a commission discount or reducing marketing costs as part of listing and any property promotion…

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Commercial Real Estate Brokerage – Make Favorable Market Conditions Feature in Your Listing Pitch

So you have been asked to list and sell or lease a commercial investment property.  What are the ‘favorable’ physical conditions for that listing and the property market that will help you drive inquiry?  You can use those ‘favorable’ physical conditions as part of your listing pitch and presentation. Strengths Analysis of the Property To…

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Commercial Property Managers – Why New Business Plans and Actions are So Important

Far too many commercial property managers become ‘swamped’ with the events of the day and the working week, thereby overlooking the requirements for new business and portfolio expansion. Every property manager should have a degree of focus and have time set aside every day for new business activity.  Yes, I know that there are a…

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Commercial Real Estate Brokerage – Why You Should Stay Away from Toxic Clients

In commercial real estate brokerage you will strike some clients and some listings that are absolutely toxic and time wasting.  The message is ‘Don’t get involved’.   Look for the problems in a listing and with your potential clients before you accept and take on a property challenge.  If you are not happy with the listing…

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Commercial Real Estate Brokerage – How to Exceed Your Targets and Goals in Investment Sales

There is no doubt in my mind that investment sales as a segment of the commercial real estate market is or can be very lucrative for most brokers and agents.  That being said, it requires total respect and specialisation if results are to be established and improved.  It is a special part of the property…

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