The 6 Things to Know About Landlord Contact and Opportunity in Commercial Real Estate

city buildings on Hong Kong harbour

In commercial real estate brokerage, the landlords in any town or city are welcoming of ongoing contact with brokers and agents.  The fact of the matter is that those landlords need help with rentals, leasing, tenant mix, and lease negotiations.  That is an opportunity in waiting for the astute leasing agents. (NB – you can…

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Podcast 264 – Commercial Real Estate Online

Hong Kong Harbour at sunset

In this podcast, 1. The importance of Practice and role play in a brokerage team, 2. The Sales Growth Metrics to monitor, 3. The 7 Habits of top Brokers and Agents. Commercial Real Estate Training by John Highman. MP3 File

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Commercial Real Estate Brokerage – The Secrets of Super Team Structures

3 business people talking

In your commercial real estate brokerage business, you will find that there is a definite advantage to be gained in pairing up some of the ‘front-line’ people within your greater sales and leasing team.  That pairing process can help them work specific locations, suburbs, and streets, with the property types, and service specialities.  I call…

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How to Best Use Your Time in Commercial Real Estate Brokerage Sales

city buildings on river

It is all too easy to waste time in commercial real estate brokerage.  There are so many things happening each day that threaten the focus of even the most diligent of agents.  Loss of focus leads to a loss of client contact, market share, and commissions.  I guess you know the importance of these things? …

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Customer Engagement Examples that Work in Commercial Real Estate Brokerage

two blurred business people standing

In any commercial real estate brokerage, it is critical that new customers and clients be engaged with in some way or form by all agents.   Over time that engagement creates leads and commission opportunities; conversations with people create opportunities.  It is a simple rule to work with, and it is controllable at a personal level. …

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How to Achieve Cold Calling Excellence in Commercial Real Estate Brokerage

Cold call contact checklists in commercial real estate brokerage

Over time I have written about, and spent a good deal of focus on cold call systems and processes.  In commercial real estate brokerage, the telephone is such an important part of finding and generating new clients and listings.  The telephone is convenient and cheap to use; a process of making more calls is required.…

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Brokerage Contact Cycles for Agents

Growth chart for brokers in commercial real estate.

In commercial real estate today, the contact cycles that you create will very likely give you brokerage traction in some form.  You can then ‘tweek’ the contact approach with key people and property owners in your location to grow listing and commission leads over time. You have to start the contact process somehow; that’s the…

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Commercial Real Estate Training Online 263

Commercial real estate audio recording – city at sunset

In today’s podcast program, there are 3 sections for you.  All quite important for the traction that you need as a broker or agent this year. 1. How to create quality marketing programs, 2. A guide to personal broker marketing online, 3. How to neutralise the competition brokers in your area. Commercial real estate training…

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The Plain Facts of Presenting and Pitching in Commercial Real Estate Brokerage

city buildings on river

Don’t complicate your inspection and presentation processes in commercial real estate brokerage.  Stick to the rules and the focus of communicating and conversing across all the facts.  Keep things simple and direct as you sell the features of the property. (NB – you can get plenty of real estate presentation ideas in our Snapshot program…

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Essential Sales Growth Metrics in Commercial Real Estate Brokerage

city buildings on river

In commercial real estate brokerage, there are some things that you should watch when it comes to results in sales listings and sales across the brokerage and with each person in the team.   It takes time to get a transaction ‘across the line’, and sales metrics matter when it comes to knowing what is happening…

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The Advantages of Local Area Network Experience in Commercial Real Estate Brokerage

city buildings and Hong Kong harbour

In commercial real estate brokerage, your local area knowledge and experience is valuable in so many ways to the people that you seek to attract as clients.  As the local agent and the specialist in a property type, you can do more with that local knowledge from an opportunity perspective in your marketing.  You can…

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Sales Tactics that Work in Commercial Real Estate Brokerage

city buildings on river

If you work in commercial real estate brokerage sales, you will need a ‘planned’ approach to your business, particularly if you are looking to convert good results in the industry over time.  Every day that plan can be implemented and tuned to the local area, property types, and the property market trends.  It’s the personal…

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Exploit Your Local Commercial Property Market Facts for Better Listings

city buildings and Hong Kong harbour

When you consider a commercial property market in any town or city, you can find many factors of pressure and property ‘pain’ that will potentially be leverage and listing sources for you to work with over time.  Work those ‘pressure points’ for the opportunities that they provide in both sales and leasing appointments for you…

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How to Help Your Commercial Real Estate Clients Do Their Property Homework

city buildings on river

Many commercial real estate clients do not understand the local area when it comes to trends in enquiry, prices, rents, and opportunity.  You can fill in the gaps when it comes to local area property knowledge. You have some valuable statistics, real estate trends, and results that you can share with those clients as part…

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How to Use Mailing Lists in Commercial Real Estate Brokerage

city buildings on river

Your mailing list is a valuable business tool to be fully optimised and used in commercial brokerage.  You can establish your personal ‘brand’ locally, build a level of respect in your market, and attract new business in the form of clients and property listings. (NB – you can get plenty of mailing list ideas in…

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Working with Business Owners as Clients in Commercial Real Estate Brokerage

city at night

Let’s say you have just started a career in commercial real estate brokerage.  Where do you find new opportunities for listings and commissions?  In the first instance, the best way to get started is with local business owners.  You can use the business telephone book for your location to get things started.  Make cold calls…

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How to Qualify a Commercial Property Clients Needs and Expectations

city skyline at sunset

In commercial real estate brokerage, the clients that you work for or connect with will always have diverse property needs and requirements when it comes to their challenges and outcomes.  Getting to the facts is quite important. (NB – you can get plenty of qualification ideas in working with clients in our Snapshot program right…

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Commercial Real Estate Overpriced Listings are a Financial Crisis

commercial real estate city skyline

All too often we see or have property clients with overpriced commercial real estate listings.  Some of those listings may even be on our books now.  The fact of the matter is that those listings are a ‘financial crisis’ in brokerage, that will potentially waste a lot of your time and professional skills. (NB –…

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