Seven Key Factors Affecting Commercial Real Estate Marketing Today

You only have but one chance to market a commercial investment property today without it soon becoming stale and stagnant from a marketing perspective.  The first few weeks of the marketing campaign are really important to attract the buyers and create the inspections.  If that momentum is not occurring in your property marketing then things…

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Commercial Real Estate Brokers – Tapping into Your Target Audience of Buyers and Tenants for a Quick Result

When you take any commercial real estate listing to the market, it is essential that you match the property to a segment of tenants and or buyers as the ultimate target audience.  In that way you can then design the correct advertising copy and the images to suit.   You only have a few weeks…

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Commercial Real Estate Agents – Making the Right Choices in Marketing Quality Listings

In commercial real estate brokerage today, there are plenty of people and other agents promoting listed property and they are doing so in many different ways. It can be hard to stand out as the agent of choice or the agent with the best listing in the property market today. On that basis you really…

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Commercial Real Estate Agents – Marketing Reminders to Help You Get Better Results from Property Promotions

A well run marketing campaign in commercial real estate brokerage will fast track listing enquiries and inspections.  Ensure that you have all the bases covered when it comes to your quality properties and the associated marketing campaigns. Here are some valuable marketing reminders to consider as you take your good quality property listings to the…

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Using the 12 Factors of Attraction in Marketing Office Space for Lease

When you are looking to lease vacant commercial property, the factors of attraction that you can build into your marketing efforts will help you with enquiry.  In taking those factors you can use keywords in a descriptive way to attract the eye of the reader. The general issues that relate to office leasing and will…

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Podcast 181 – Commercial Real Estate Training Online

Here are 3 more topics for you. 1- How to start your career in commercial real estate, 2- What to look for in local market information to build market share, 3- How to use a blog to build your online marketing presence as an agent. Commercial real estate training programs by John Highman MP3 File

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Podcast 173 – Commercial Real Estate Broker Radio

This is another commercial real estate agent and broker training program by John Highman. Another 3 topics are covered today, 1. How commercial real estate marketing is an artform, 2. How curiosity will always win your more business, 3. How to determine the right segments of the retail property market to work in. MP3 File

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Turning a Vacant Industrial Property into an Opportunity for the Landlord

When you get a vacancy in an industrial property, many landlords ‘stress out’ and overreact with the loss of rent and outgoings during the vacancy period.  To further complicate things, some landlords ask far too much rent in the marketing of the vacancy; the end result is a protracted vacancy and lengthy lease downtime.  The…

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Commercial Real Estate Marketing as an Art Form

When you have a commercial property to sell or lease, the value of the marketing campaign in solving the property problem for the owner should not be underestimated.   Marketing is a real art form. Every quality property should be exclusively listed and professionally promoted; it is up to the agent to convince and convert the…

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The Advantages of Habitual Marketing in Commercial Real Estate Brokerage

To attract better rates of property enquiry in commercial real estate brokerage, your marketing efforts should be ‘habitual’.  By that I mean doing the same things every day.  The ‘habitual’ process produces a solid personal profile and that’s when people remember you and or the property.  That is when market share can start to grow. …

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Commercial Real Estate Broker – Sales Activities for Your Spare Time

In commercial real estate you get times of day where things are a bit slower or you have some spare time.  Whilst it is nice to have a ‘short break’ from routine, the fact is we can do some productive things. In commercial real estate brokerage, we all have a working day that consists of…

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3 of the Best Ways to Market Commercial Real Estate for Sale

There different ways to market commercial real estate and in saying that some are far better than others in getting results.  The choices that you make in marketing and promotion will greatly impact your inquiry and inspection results. When you have convinced the client to use your services as an agent in selling the property,…

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Specific Marketing Advantages in One on One Marketing in Commercial Real Estate

In commercial real estate brokerage you will win more business by using the ‘one on one’ marketing approach.  By definition that is the direct approach to people that may need your real estate services as an agent.  The services can be across sales, leasing, or property management. There are two alternatives in marketing for you…

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The 8 Principles of Local Area Marketing in Commercial Real Estate

Local area marketing is a big part of attracting listings and commissions in commercial real estate brokerage today.  Most of the clients that you work with will come from your local area.  Get to know your area in a comprehensive way; assess all the sales and leasing opportunities on a street by street basis.  Identify…

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You Can Do Big Things With Commercial Property Marketing and SEO

Most commercial property listings today (if not all) are marketed on the internet in one form or another.  In saying that, there are some standard locations where that marketing will be done.  You can do a lot to help those listings be seen and found online by the search engines.  It directly follows that your…

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The Exact Marketing Model for Commercial Real Estate Agents Today

When you work in commercial real estate agency today, take the time to develop the exact marketing model that gives you the best results from your market and in your town or city.  Every property listing should be considered on that basis so that you create volumes of good enquiry from buyers or tenants as…

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Ideas for Establishing a Commercial Real Estate Client Focus Group

In commercial real estate agency you can learn a lot from your marketplace through the establishment of a client focus group.  You can interact with that focus group specifically to learn their priorities and perceptions when it comes to sales, leasing, and property management activity. Every town and city will have special and unique factors…

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Priority Marketing for Your Commercial Real Estate Business

In most towns or cities there are plenty of agents that claim to be ‘experts in commercial real estate’.  The claim is however in many cases far from the truth.  Some brokers and agents have very little understanding about the complexities of the property market segment, particularly with: Lease documentation and rent strategies Sales and…

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