There are many things that you can do in commercial real estate brokerage today as part of offering professional services. The choices that you make here with your services will impact your business for years and particularly the commissions and the listings that you create. Make the service choices based on your commercial property skills,…
Niche marketing in commercial real estate brokerage works very well providing you choose the active market segments to work based on your particular skills and location. Will those two factors offer plenty of churn and activity over time? Know your targets Your targets in taking this approach to your business in commercial property should be…
In commercial real estate today, you really do need to consider the best marketing alternatives for the listings that you promote. There are (or should be) distinct differences between the methods of promoting and directly marketing exclusive listings vs. open listings. Listing Exclusivity Matters All or most of your business efforts should be focused into…
Some property listings in commercial real estate are better than others. You should pick and choose your listings based on their quality, the client’s commitment, and your chances of success. Why is this so important? Poor-quality listings (and clients) can absorb a lot of your time and effort and distract you from the things that…
In commercial real estate today there are different levels of client involvement and client service when it comes to any property challenge and or opportunity. Understand your clients for who they are and what they need and position yourself as the client services specialist they need for your location. Don’t be generic as an agent…
Commercial real estate investors are special as is the property type that they are involved in. From time to time they need special help with the changes appropriate and targets require to shape their investments. If commercial property is your industry, then you can and should focus your professional services into this client segment and…
In commercial real estate brokerage, your marketing should be matched to the location and the target audience you are seeking to attract. Both of those focus points are non-negotiable and must be active in the advertising copy and images you use. Every marketing dollar should be spent with care and precision. Consider your location, your…
In commercial real estate brokerage it is very tempting to work closely with tenants and buyers when it comes to their property activities and requests. It can even be exciting when you get a new or fresh property enquiry with these people. That being said, they can also waste a lot of your time particularly…
In commercial real estate brokerage today you need to plan your time and focus accordingly on the things that really matter when it comes to new business and commission generation. Any distractions that you let in to your business day and diary of activities will take you away from the most important things in your…
When you segment your new business prospecting in commercial real estate brokerage, you can improve your conversions simply because you are then able to focus on who you are talking to and what should be said to activate their interest or questions. Client Contact Segmentation You can call this a process of ‘highly selective’…
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