In commercial real estate brokerage, the buyers that you work with should be qualified, understood and serviced with focus.
When you have a buyer, you can work with the opportunities. There is a formula to remember here; when you have high quality listings, you will find more enquiry coming your way and that is where a buyer management program is valuable. You can merge the concept into your database and prospecting system
Learn the buyer management tips by John Highman. Commercial real estate broker sales training.