Commercial Real Estate Sales Skills Resources by John Highman
A listing presentation in commercial real estate is the make or break point for winning new business. Many times you will be up against other agents in one form or another. They will all be producing ideas and strategies in one form or another to list and market the property. Think about these questions: How…
Property inspections will happen frequently in your role as a commercial real estate broker. Inspections will occur for a number of reasons and you will be involved with different people in doing so. Given that every property type will be unique, it pays to have a strategy for the process, and an inspection checklist to…
The prospecting process in commercial real estate today is quite specific to both your market and your skills. You should have a prospecting system to build your growth of market share around. In that way you will create listing opportunity. So many agents and brokers struggle with the creation of new listings and market opportunities. …
The offer and counter offers that occur in commercial real estate are the end result of a negotiation with qualified parties. It is the ‘business end’ of the deal where people are seeking to bargain and achieve an outcome or benefit. Some offers are easier to negotiate than others and a lot depends on the…
In real estate sales and leasing you should carry with you a listing kit that can be used at short notice with any property presentation or meeting. You never know when some opportunity for a listing will arise. Your Real Estate Listing Kit should contain a mixture of the following: Given that there are a…
In commercial real estate brokerage you must create a ‘prospect record system’. In creating the system correctly you can easily track property needs and changes. That will help you greatly with listings and deals over time. So what does a prospect record system look like? To answer the question it is important to know who…
In commercial real estate brokerage it is easy for a client to get confused with the options and the alternatives offered by all brokers and agents pitching for the same listing. The way to help you beat this is to adopt an ‘educational’ selling approach. So what do I mean here? You can help the…
In commercial real estate brokerage today, many pressures exist when it comes to achieving the commissions and listings that you require as an agent. Market competition has something to do with it although there are some other things to consider. Exactly what are you worth as an agent in today’s market? It’s an interesting question. …
Every commercial real estate broker or agent needs lots of leads for new business. The correct leads can help you build your client list and grow sales and leasing opportunity. When you get direct tips from the market coming to you directly it is a lot easier to put deals together off market and away…
Most commercial real estate brokers and agents like the idea of more commissions. The equation is quite simple to achieve that albeit a personal process of prospecting, marketing, and negotiation. In any property market there are always plenty of property deals to be found and clients to serve. Recently I overheard a telephone conversation from…
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