When you have a commercial property to lease or sell, the marketing campaign that you create has to be well planned. Ideally, you want to attract new people and inquiries.
The ‘generic’ approach to property marketing today does not work well; there are too many properties to compete with.
In today’s podcast I want to share with you the secrets behind building a real estate business and breaking into new territory or segments of the property market.
So there are some marketing choices to think about including:
- the promotional budget
- the media channels
- the timing of the campaign
- the target audience
- the property type
- the core message or factors of attraction
In this audio programme by John Highman, we share the key facts behind successful property marketing in sales and leasing.