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When you have a  commercial property to lease or sell, the marketing campaign that you create has to be well planned.  The ‘generic’ approach to property marketing today does not work well; there are too many properties to compete with.

So there are some marketing choices to think about including:

  • the promotional budget
  • the media channels
  • the timing of the campaign
  • the target audience
  • the property type
  • the core message or factors of attraction

In this audio program by John Highman, we share the key facts behind successful property marketing in sales and leasing.  Think about your property listings, your marketing strategy, and your clients.  You can listen to the audio program right here: