commercial real estate podcast banner

When you have a  commercial property to lease or sell, the marketing campaign that you create has to be well planned.  The ‘generic’ approach to property marketing today does not work well; there are too many properties to compete with.

So there are some marketing choices to think about including:

  • the promotional budget
  • the media channels
  • the timing of the campaign
  • the target audience
  • the property type
  • the core message or factors of attraction

In this audio program by John Highman, we share the key facts behind successful property marketing in sales and leasing.