When you have a commercial property to lease or sell, the marketing campaign that you create has to be well planned. The ‘generic’ approach to property marketing today does not work well; there are too many properties to compete with.
So there are some marketing choices to think about including:
- the promotional budget
- the media channels
- the timing of the campaign
- the target audience
- the property type
- the core message or factors of attraction
In this audio program by John Highman, we share the key facts behind successful property marketing in sales and leasing.