Solutions That Work if You Are Struggling in Commercial Real Estate Agency

When you are struggling with commercial real estate agency, do not think that you are alone. It happens to many agents as they progress through the industry. Many of our peers and colleagues struggle from time to time. That is the nature of the sales profession and commercial real estate. 

Do not let the frustration break your commitment or focus.  Understand that you are really in control and you can do something to turn things around.  Time, action, and focus will fix just about anything.

Remove the frustrations that you do have in and around your real estate business, and take action to grow your contacts, database, and conversations. It is a daily event.

What Agents Do Really Matters

When an agent tells me that times are tough, I usually say ‘Sure, but have you had a serious look at what you are doing in marketing?’

Most of the difficulty in our profession is self-generated. You see, we can change our focus when the industry is changing. We can set new real estate habits, yet most agents still do the same things every day regardless of the market and the enquiries that are coming in.

Personal Marketing Questions

So I go back to my point.  What are you doing in marketing?  It is an interesting question; here is what I mean:

1: Marketing to New People

Are you marketing yourself to new people every day? Can you honestly say that you have spoken to five new people today that you have never spoken to before and that those people may do business with you one day? This is a massive opportunity to take advantage of.

2: Doing More with All Listings

Are you taking each listing personally into the market and talking to property owners, tenants, business owners, and property developers about the listing?  Every listing can lead to new information and new people.  Use all your listings as reasons to talk to other people.

3: Online and Social Media promotions

Are you using the internet comprehensively to brand yourself and your skills as a local property expert? Every agent should use tools such as Blogs, Twitter, LinkedIn, Press Releases, Articles, and Facebook. Personal branding is critical in what we do.

4: Seek and Encourage Referrals

Are you asking your current clients for referrals to other people?  Every relationship that you have with a client has untapped potential that can be opened up.

Don’t forget about the links between sales, leasing, and property management. One type of transaction can lead to another and your clients and prospects need help. Every client that you know today, will know others that are active and involved in commercial real estate ownership and investment.

5: Signboard Presence Locally

Have you got a massive signboard presence in the local area that shows that you are the ‘go-to agent’ for the property type and precinct?

Getting your name into the local area is an ongoing and deliberate strategy. Sure, you can do that with telephone calls, emails, and doorknocking, but you can also do it with signboards. The most successful real estate agents have a strong ‘local market presence’, and signboards are a part of that.

6: Consistent Agent Action

Do you give out ten business cards daily to people you meet? Are you prospecting and cold calling for 2 hours daily before leaving the office?

The way to advance your real estate business is always around contacting people and growing relationships with key people. So, that strategy requires consistent action. Every day, you can improve on the actions of yesterday. Give it a try.

Improve Your Approach to Personal Marketing

All of these things are quite basic. The fact of the matter is that you can improve your personal marketing and, in doing so, build your market share. When you do this, you will find more listing and client opportunities.

Our industry is about relationships; make sure that you are building them. Soon, the property listing pressure that you are experiencing will go away.