Today’s Internet offers plenty of online promotional strategies and tools to ensure you comprehensively cover your target market with any commercial real estate listing. Consider the facts about every listing before you choose the marketing tools and channels that can work for you. The big focus in promoting any property should always be defining the…
As agents in commercial real estate, we have many different property types and situations to consider as listing opportunities. When that happens, we must cover all the critical issues for the particular property and the client’s problem or target. This agent checklist, available for download, will help you with your questions and focus. So you…
There are many marketing channels to use in commercial real estate today. Whether you are selling or leasing commercial real estate, many media channels are available. The question is, what are the best promotional channels that will pull in the enquiry? The heart of your marketing strategy should be crafting a compelling message that captures…
Working in a niche market gives agents a competitive advantage. It allows them to anticipate industry trends, identify developing possibilities, and capitalise on untapped potential. Niche markets also have an excellent social media marketing point of difference for agents to explore. Agents may accomplish sales successes and consolidate their place as real estate industry leaders…
Social media activities in commercial real estate are beneficial for agents. Still, they should never be at the ‘top of the list’ when generating new business for brokers. Be careful with the marketing approach, as social media activities represent only a C-class prospecting channel of opportunity. Most new business you can generate as an agent…
There are so many channels of new business to investigate in commercial real estate. That can be good or bad for agents, so clarity is needed. Too many prospecting channels can create confusion about what to concentrate on. Finding listings in commercial real estate today is all about an agent doing just two or three…
When you have any commercial property to sell, it is essential that you chat with the people in the local property market. Direct marketing is a good approach to getting a result with enquiry and inspections. Invariably, most commercial real estate buyers will come initially from the local area of properties and businesses. To increase…
As a real estate agent working in commercial property, you can’t just jump on the Internet to place your listings, and then forget about it for a couple of weeks. Internet marketing is special in so many ways. There are listings to promote and services to offer. There are plenty of people to talk to. This internet marketing…
The commercial real estate market today is quite competitive. For that reason, the marketing campaigns structured for investment and leasing activity should be very specially considered and deployed. In this video, we share some specific marketing ideas to help you promote your next property listing more effectively and directly to the right target audience. Take…
Some property owners and clients, fail to understand or accept the real estate marketing realities of today and seek to save money when they sell. They forget about the ‘big picture’ and the end result that they are seeking. Vendor paid marketing requirements always improve property enquiry. What happens here? It is seemingly more important…
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